The Kiss of Death for a House on the Market
There are certain verbiage you see in house listings descriptions that make you go, "really?"
"It won't last long" is the kiss of death for a house on the market. Every time I see it, I bookmark it and sure enough these homes are still on the market including the homes that are priced right.
Years ago that term would work but it doesn't now. It doesn't create a sense of urgency amongst buyers like it used to. When most folks see that term, they just say, "sure it will".
Other terms that no longer work: "make an offer before it's too late!", "going, going, gone!" And the #1 term I know we all hate, "Motivated Seller". I see that often and for me that is a big no-no.
We have to do better by our home sellers. Writing descriptions that showcase the home is what they deserve. It gets the buyer's attention when they see, "beautifully updated granite kitchen with an island", parklike backyard with sparkling in-ground pool making your backyard a summer retreat", "affordable property taxes" (this is common here on Long Island), "gleaming hardwood floors", etc.
By using as many adjectives as possible, that helps the buyers to imagine what it would be like to live in that home.
Previous Helpful Articles
Is Zillow Accurate?
What Are Buyer Exclusions in a Long Island NY Listing Agreement?
Will Installing Solar Panels on My Long Island NY House Raise Its Value?
The Agent with the Highest Listing Price Wins!
Can I Have a Basement Apartment in the Town Of Babylon?
Plan Your Home Sale like You Would Your Vacation
Babylon Village Housing Values for August 2014
When was the Last Time a Babylon Village House Sold for 1 Million?