The Kiss of Death for a House on the Market

By
Real Estate Agent with Douglas Elliman Real Estate in Babylon NY
https://activerain.com/droplet/4nKw

The Kiss of Death for a House on the Market the kiss of death for a house on the market

There are certain verbiage you see in house listings descriptions that make you go, "really?"

"It won't last long" is the kiss of death for a house on the market. Every time I see it, I bookmark it and sure enough these homes are still on the market including the homes that are priced right.

Years ago that term would work but it doesn't now. It doesn't create a sense of urgency amongst buyers like it used to. When most folks see that term, they just say, "sure it will".

Other terms that no longer work: "make an offer before it's too late!", "going, going, gone!" And the #1 term I know we all hate, "Motivated Seller". I see that often and for me that is a big no-no.

We have to do better by our home sellers. Writing descriptions that showcase the home is what they deserve. It gets the buyer's attention when they see, "beautifully updated granite kitchen with an island", parklike backyard with sparkling in-ground pool making your backyard a summer retreat", "affordable property taxes" (this is common here on Long Island), "gleaming hardwood floors", etc.

By using as many adjectives as possible, that helps the buyers to imagine what it would be like to live in that home.

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New York Suffolk County Babylon
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Rainmaker
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Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

What I can't stand are the words: Motivated Seller. Bring an Offer.

1) Of course they are motivated as they are on the market

2) My client will bring an offer if they like it and want it.

I find those sentences are not acting in the best interest of the sellers. It shows desperation. 

Sep 24, 2014 01:01 AM #1
Rainmaker
749,948
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Shannon, me too! Desperation is what I think also when I see those words. Buyers think the same thing. Thank you Shannon and have a great week!

Sep 24, 2014 01:03 AM #2
Ambassador
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jackie, Yep, kiss of death.  So is putting an agent bonus in the agent remarks that states if offered received by xx/xx/xx date, which is ALWAYS weeks past

Sep 24, 2014 12:05 PM #3
Rainmaker
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Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Bliz, That is one of my favorites! Especially when the house is overpriced. Give the incentive to the buyer not the agent.

Sep 24, 2014 08:49 PM #4
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

haha, so true! it is weird to read 'it will not last long!' on the listing that is there for 90+ days or re-listed 4 times in last 3 months. And 'motivated'? All of our home sellers motivated:) Don't forget 'best priced', 'must see to believe'( with not picture, we know what to expect, don't we?),

Sep 29, 2014 05:55 PM #5
Rainmaker
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Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Inna, you are making me laugh because what you are saying is so true, lol. I hope you have a great day.

Sep 29, 2014 09:06 PM #6
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Jackie Connelly-Fornuff

"Moving at The Speed of YOU!"
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