Consumers tout the availability and easy access to information in our digital age. Anyone can research any topic with a few quick keyboard clicks or a voice recognition program.
But how does one know if the information that is presented is correct? The short answer is that you don’t.
The long answer is that one needs to verify that the entity delivering the information is consistent and reliable. And that may at times be the most difficult aspect of research.
Because bigger is not necessarily better, As a matter of fact, one could argue that the biggest repositories of information achieved their status by simply getting the most content using the fastest but least verified methods available.
So they might be bigger.
And they also may have the least useful information.
Search engines do not analyze the veracity of these mega-sites. They only measure and index content.
So let the information seeker beware.


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