Just a short while ago the sign below was installed in front of my newest listing, a $4.35mm direct oceanfront home in Fort Lauderdale.
Did it cost me a pretty penny? You bet!!
Does it look like any other signs in the neighborhood? No way!!
All too often agents become very lazy, and stingy in the marketing of their listings. They somehow believe the same old thing that has always worked will keep on working. In a business that is ultra competitive, it's the attention to detail that always wins the big listing, like it did for me on this home at 3040 N. Atlantic Blvd in Fort Lauderdale, Florida.