Hand Written Note Cards… preparing for fall!

Real Estate Agent with California Lifestyle Realty DRE# 1780607


Although in many parts of the country Realtors are gearing down for fall and winter, here in La Quinta we are ramping up for our busy season!  Our fall and winter months are our busiest of the year.  The weather is gorgeous with warm, sunny, 80 degree days on the golf course, and cool, brisk evenings around the fire-pit!

Fall and winter are when we have the most visitors to our valley on the weekends, and some come to the valley and stay for months in their second home.

This October I am planning a "Hand-Written Note Card campaign" and I'm sending them to a few different neighborhood farms.  I create these beautiful Note Cards with photos of our area... golf courses, sunsets, mountain views, and beautiful homes. 



I am including a business card and short hand-written message to each home owner.  I'm hoping that a hand-written and hand-addressed envelope, in a beautiful custom-made card will grab their attention!  

My goal is to reach out to home-owners that know me, and those who don't, and let them know I'm here and ready to help them with their real estate needs.  New listings please!

I'm looking for good ideas...

What would you recommend as my message inside?

Posted by


Kathy Schowe   760.333.8886  California Lifestyle Realty  California Lifestyle Realty  SchoweProperties.com                                               




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Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Kathy,  What a great marketing tool.  Good luck with your great idea.

Sep 26, 2014 09:25 AM #3
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Thank you so much Ron & Alexandra Seigel  and Larry Johnston !  I plan on working on these note cards in my spare time... a few each day!

Sep 26, 2014 09:44 AM #4
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Kathy, wishing you great success in your hand written note cards, and hopefully you will earn some new business. I was hoping to get some ideas myself by reading the comments. Will have to check back later to see if anyone provides something great to say. 

Sep 26, 2014 11:10 AM #5
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Your specially created cards are such a good idea Kathy. Love the photos you do and the art you create.

Sep 26, 2014 01:01 PM #6
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Kathy, This is a great marketing plan and the way you are going about it is excellent. All the best and make it a fabulous season!

Sep 26, 2014 05:13 PM #7
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

The market here is strong regardless of the season.  I have one agent who does 3-5 deals per month every month year round

Sep 26, 2014 07:56 PM #8
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Kathy~ Fabulous idea. I would leave the cards with the local scenes blank. That way the homeowners can use them as thank yous or thinking of you or whatever their need happens to be.

Sep 27, 2014 01:09 AM #9
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Kathy - that is a great touch.  I love the pictures and the handwritten note really goes a long way.  Good for you.

Sep 27, 2014 01:29 AM #10
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Kathy -- I echo the positive echos of the personalized notes especially on your specially created cards.    

Sep 28, 2014 06:28 AM #11
Dan Hopper
Keller Williams Realty Downtown LLC - Denver, CO
Denver Realtor / Author / Advocate/Short Sale

Kathy, good idea.  Nothing like receiving a "hand written" note from someone that took the time to do it.  It says a lot about the writer and how they feel about their clients.  NOW, is really the time to hit the pavement to see folks and notes to them.  Gear up for the 1st qtr of 2015.

Sep 30, 2014 05:52 AM #12
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I love the idea of the cards made with pictures from the local area!  They look beautiful!

Oct 04, 2014 01:37 PM #13
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Thanks Dagny Eason !  I have sent out about 80 cards so far... with lots more to go!!

Oct 04, 2014 02:14 PM #14
Debbie Stolle
Integrity FIRST REALTORS - Branson, MO

Kathy Schowe, your cards are BEAUTIFUL!

As an owner of Vacation Rental Homes, I leave a hand written card for each family and after they leave I send another branded of course with our home on it. I think our time in using penmanship is very personal and people take it that way...makes them feel special because they know you didn't print the same thing at the printer and send it to them. 

Ideas for what to put inside?  

Whatever your niche and passion are, tell them how that can benefit them if they have a need to list or purchase. If it is an area that has had some appreciation recently, let them know and offer to do a market value for them. 

I'm sure you have great ideas of your own. But I liked trying to think up what I would do. I love your idea!

Oct 05, 2014 02:09 PM #15
Jayne Esposito
Coldwell Banker - Morgan Hill, CA

What a wonderful idea!  I'm not sure what you should say, but you may find as you progress that each card will end up being unique.  Perhaps in all of them you can touch on how much you care about your clients, which will be confirmed with the handwritten cards.  By the way, mind if I steal your idea?

Oct 06, 2014 12:54 AM #16
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Jayne Esposito of course!  You are welcome to do it... I am on about card #110...!

I can only do about 10-12 a day and I start to lose it.  :-)


Oct 06, 2014 03:42 AM #17
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kathy Schowe hand-written note cards with special pictures is a great idea - sure to work.

Oct 06, 2014 01:59 PM #18
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

I think this is a great idea, as far as the message inside, I would probably say something about the property value in the community.

Oct 10, 2014 05:10 AM #19
Ryan Jennings
Keller Williams Realty-Wellington - Wellington, FL
"Buy With Confidence...Sell With Trust"

This is a great "best practice" - one that we are beginning as well.

Oct 12, 2014 10:08 PM #20
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Love it! Nothing beats a hand-written note for any occasion.

Oct 13, 2014 09:35 PM #21
Gina Chirico
Lattimer Realty - Fairfield, NJ
Real Estate Agent - Essex County, New Jersey

Last week I just starting sending handwritten notecards to a frw condo communities. I send 5 per day. I love the photos you have added. That's very unique. What have you been writing. I've been writing: "recent sales have changed the value of your home. If you want to know how your value has changed, call or email me."

Let me know what's working for you.

Dec 12, 2014 12:19 PM #22
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Kathy Schowe

La Quinta, California 760-333-8886
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