Crowdsourcing ~ No need for valleys in your business

Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899


Active Rain offers us a chance to share best business practices for preventing valleys in our real estate business through their Crowdsourcing Contest.

The key is to understand you are operating a business just like any business owner. If you own a business you have a yearly, quarterly and monthly plan. A budget is drawn up which includes an advertising plan. Advertising consistently is crucial. If you’re not obtaining the desired results then step your marketing up a notch! Practice the 3 A’s: Anticipate, Adapt and Adjust. Tracking and measuring your results yearlong will prevent those peaks and valleys from occurring.

Spring real estate is usually the most active time but the good news is homes sell all year long. In order to participate in the year-long activity you never let up on marketing! Your name should be seen everywhere and unfailingly, always offering something of value.

1. Get those Just Listed, Under Contract and Sold cards out to consumers – let them know you are listing and selling homes and would be honored to help them.


2. Prepare Monthly and Quarterly reports and deliver or mail to consumers - Keep them educated on your market place and invited them to call you with any questions.


3. Volunteer at community events – let residents know you are supporting their activities and available to visit with them if you can be of service.




4. Provide an interactive website for the community and utilize your community videos, market reports and offer search for listings…keep consumers on your site!


5. Offer reports for tax protests, children’s camps and list of vendors. Deliver Calendars in November before the rush!

6. Create videos on your market area – let consumers know you are knowledgeable and the “go to realtor” for your market area.

There is no magic to obtain business for the fall. Consistently follow your business plan, analyze and measure your results and you can maintain good business all year long and avoid those valleys. If you’re not reaching your goals, revisit where your business is coming from and step up your marketing! Hit or miss advertising will not keep your business on an even keel. Put your own unique stamp on everything about your business and consumers will notice and want to work with you. I work hard to maintain my status of "Your Perfect Partner" in my community. It helps prevent those valleys in my for me!


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TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good evening Dorie. Very impressive list and business plan. I do like your approach.

Sep 30, 2014 09:08 AM #5
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Great steps to steady business all year long... I especially like #3!

have a great night


Sep 30, 2014 09:21 AM #6
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Dorie, with your marketing plan there should be very few peaks and valleys.  If we can avoid peaks and valleys we substantially increase our chances for success.

Sep 30, 2014 09:21 AM #7
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Dorie,  The biggest challenge I have is knowing what I need to do and doing it.  It seems to be a balancing act at times.  Keeping all the systems running, working in and working on the business ... you seem to have mastered it all.

Sep 30, 2014 10:57 AM #8
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Ron and Alexandra: Thank you!

Hi Paul: I agree!

Hi Anita: I'm after mind works for me.

Hi Debbie: If you market consistently it will work..slack off and someone replaces you!

Hi Michael: Thank you!

Sep 30, 2014 12:55 PM #9
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Dorie -- when we are in the valley, it's often difficult to regain that momentum.  That hill can look very intimidating.   

Great plan of action!   

This post should be a must read for everyone in our business.

Sep 30, 2014 02:16 PM #10
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Dorie. All of us learn so much from one another, posts like yours are priceless. Thank you for sharing your wisdom, no matter what happens to the market, I'm ready, just like you.

Sep 30, 2014 07:34 PM #11
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Dorie.  That is a real road map for success.

Sep 30, 2014 08:30 PM #12
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Rob: I do too!

Hi George: Absolutely!

Hi Kathleen: I have a wonderful assistant who is on the same page with me. I've already begun my business plan for 2015. We both known my goals.

Hi Michael: You are right it can be daunting that is why consistency in marketing is the key. Once you rest on your laurels its a tough fight back up the ladder!

Hi The market is always changing but is you work your business plan and market, market it won't matter you will still have business.

Hi Conrad: Thank you!!

Sep 30, 2014 08:44 PM #13
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

An excellent set of practices to keep your business humming all year round, Dorie.

Sep 30, 2014 09:23 PM #14
Bobbie Smith
Stroudsburg, PA

Excellent post Dorie!

Love all your useful tips and handy ideas.

You are the "Go To Realtor" in Austin TX.

Good Luck with your Entry.

Sep 30, 2014 09:57 PM #15
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Plan ahead....and knowing how to take advantage of every season....spells success.

Sep 30, 2014 11:03 PM #16
ReadySetLoan Condo Approval Team
ReadySetLoan Condo Team LLC - South Windsor, CT
The FHA/VA Condo Project Approval Specialists

Hi Dorie - this is excellent advice to develop consistent and steady business

Sep 30, 2014 11:07 PM #17
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

What a fabulous list for moving your business forward. There is a great mix. I need to diversify more.

Oct 01, 2014 04:51 AM #18
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Terrific advice Dorie and it makes sense enough for anyone to follow without excuses!

Oct 01, 2014 10:59 AM #19
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Dorie, That is a such a well organized plan of attack. No wonder your business is consistent and steadily growing.

Oct 01, 2014 12:27 PM #20
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Well organized and ready for anything and everything, you are!    Good mix of marketing, Dorie

Oct 01, 2014 01:17 PM #21
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Dorie, this certainly some very excellent advice, and very timely for this time of the year when we are making those plans for 2015. Spoken like a Real Pro!

Oct 01, 2014 10:07 PM #22
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Following your plan will create a solid marketing strategy to weather the ups and downs of any market.  Thanks for sharing!

Oct 04, 2014 05:07 AM #23
JodiAnn Garone
Century 21 Action Plus Realty - Freehold, NJ
Bringing you Home!

Hello Dorie,


Thank you for sharing your AAA plan with us all on activerain.

I also provide market updates in the third quarter instead of the first.

I use to mail out calenders each year but am looking for something a bit different this year.

I haven't done any volunteering just yet but have been think about perhaps sponsering a self defense class in my area.

We all have heavy hearts about Beverly Carter and I want to help make sure it doesn't happen again. Not to mention we have a young man here in our area that has been attacking woman still at large.

Let me know what are your thoughts about my idea?

I Hope you have a great fall. JodiAnn

Oct 04, 2014 05:40 AM #24
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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