"the SOLD man" - who'n'how'n'what....?!?!

By
Real Estate Agent with iXL Real Estate-Wiregrasss\

"the SOLD man" - who'n'how'n'what....?!?!

 

A brief background first:

I was stationed at Ft. Rucker in the early 70's and started teaching the drummers in the Enterprise High School Band (one of several towns next-door or close by). I then started a music store here which I had for almost 35 years. I've played in MANY local bands covering various types of music (rock, country, Christian, Maqrching Band, etc...) and to varying degrees of "success" (i.e. - garage-band caliber to recording artists). Also taught drums (Percussion) at the local Community College and other area schools. So, most are people know me from my music career. So over a period of around 40 years,  parents, kids, and now grand-kids know me or of me.

==================

My wife and I were at the house brain-storming one afternoon when she said from the kitchen "why not use the Blues Brothers "Soul Man" but spelled "sold" in your Marketing".

BINGO!!!!!

We went wild with it!

The Marketing is not completely loved by some more established Agents. And, I'm not really two personalities as with Deon Snaders & his "Neon Deon" personna.

The "campaign" was even mentioned in a STAR Class last year on Marketing. The Class Moderator asked a roomfull of Agents what they thought of when "Travis Parker" was mentioned, and they all said in unison (couldn't have coached & practiced it better) "the SOLD man". So, it seems to be working.

 

Public remarks:

I'm a Greeter at Church and various people have mentioned "oh, you're the famous guy"; my NRA gun class instructor knew who I was from the billboard; a receptionist at the dentist kept saying "you've been here before" and I told her "no, I look familiar because you see me on the billboard when you walk out of your office".

 

To reinforce the personna:

During the heat of the Summer, I wear polo shirts, but wear my sunglasses (on top of head while inside) and carry my hat. In the winter, I wear dark suits with the skinny tie (hard to find - ended up with dress uniform ties from Army Surplus). Business cards (see pic below) are handed out along with my "officail" company cards.

 

Marketing:

Car magnets, band performances, billboards, tv, Adopt-A-Mile, etc. etc. etc...

 

Tag line:

Something to the effect of:  They call me "the SOLD man" for a reason. Ask me!

 

Tie in with Real Estate:

My niche a few years ago was "hard-to-sell" homes and I was often the 3rd, 4th, or 5th Agent to try to sell a property. I didn't always get it sold, BUT, did have a good amount of success. Much of it was due to the EXTRA Marketing that I did, much of which I had learned while owning the Music Stores and Tanning Salons. Marketing is Marketing - you just tweak it for your special purpose! So, "the SOLD man" ties that Real Estate success in with my Musical Career.

 

But but....

Someone might in the future say "but I don't want a Cartoon Character selling my house". My brief answer will be, "YOU mentioned him, so you've noticed him. THIS shows that MY Marketing WORKS". So far, no one has said that, but jess'n'case, I'm ready! 

 

Here are some ways that I use him:

 

old photofull logoJOE

 

 

 

 

 

 

Sold BrosfootballClientsold logovarious screensAdopt-A-Milebasic head     

Posted by

_______________________________

Travis Parker
Associate Broker, Military Relocation Professional
CRS, ABR, MRP, SFR, e-PRO®, BPOR, ACRE

Team Linda Simmons Real Estate, Inc.
1611 E. Park Ave.
Enterprise, AL 36330
334-494-7846 cell
334-347-8441 office
334-347-7653 fax

"follow-me" phone # 70-SOLD-MANN
www.teamlindasimmons.com

Click HERE for a FREE Market Snapshot Report!

            My business is the result of the support and referrals from people like youThank you!
                              

             "Ask about our Military Movers Reward Program"

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My business is the result of the support and referrals from people like youThank you!

PLEASE join me on....     Google link      

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Topic:
Real Estate Sales and Marketing
Tags:
homes for sale
wiregrass
al
enterprise
travis parker
team linda simmons
the sold man

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Rainmaker
1,181,430
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Travis, great tag line, this will certainly stay top of mind in your area when people think about real estate. 

Sep 30, 2014 07:45 AM #1
Rainmaker
370,513
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

THANK YOU, sir! I sure hope so.

Sep 30, 2014 07:49 AM #2
Rainmaker
2,484,008
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

                                                                                                        You got (soul) sold

                                                                    You sold me...

You are the sold-lution

                                          Travis...he puts the "gold" in your sold....

 

 

Sep 30, 2014 07:55 AM #3
Rainmaker
370,513
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

"SOLD-lution"....thanks, may borrow that....

 

Went back& re-read the rules. Added a Tie-in with Real Estate.

Sep 30, 2014 09:18 AM #4
Ambassador
2,910,547
Anna Banana Kruchten CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Travis how clever - I love it. And you know what - who cares if people think it's cartoony or whatever....It Works. And that is coming from a tried and true Banana that knows her stuff lol!  Why am I wanting to sing.......

Sep 30, 2014 09:29 AM #5
Rainmaker
536,759
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

There are some great stories behind these tag lines.  Yours being right up there with the best.  Thank you for sharing and continued success.  Mark

Sep 30, 2014 02:10 PM #6
Rainmaker
370,513
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Thank you @Mark Don McInnes, Associate Broker

Oct 01, 2014 02:53 AM #7
Rainmaker
1,094,363
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I love your story and your tagline is unique and fits you perfectly.  Well done!

Oct 01, 2014 04:48 AM #8
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Travis "the SOLD man" Parker; Associate Broker - and they called you the 'winner' of the contest for the reason, of course - one of the best tag line! Congrats.

Oct 01, 2014 02:20 PM #9
Rainmaker
553,414
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Congrats on the bonus contest placing!  Love your tag line and story that makes magic happen

Oct 01, 2014 11:10 PM #10
Rainmaker
370,513
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Thank you all - Anna Banana Kruchten , @Eileen Burns, Praful Thakkar, @Margaret  Goss!!

 

hmm - the new tagging feature is sorta hit-or-miss....

Oct 01, 2014 11:47 PM #11
Rainmaker
1,557,374
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Clever that's for sure. I'm in the land of the Blues Bros here outside Chicago.

Oct 05, 2014 04:55 AM #12
Rainer
119,533
Suzanne De Vita
RISMedia
Online Associate Editor

Travis, I think given your background, the Sold Man is truly inspired. Way to adopt the persona, too!

Oct 16, 2014 12:44 AM #13
Ambassador
2,300,817
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I would say you are truly Branded and have done an excellent job.

Nov 03, 2014 11:13 AM #14
Rainmaker
536,759
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Travis,  Long time since I have seen you in here.  I trust all is well and you are indeed enjoying a Merry Christmas and looking forward to a safe and properous New Year.  Mark

Dec 21, 2014 01:42 AM #15
Rainmaker
370,513
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Mark THANKS for noticing and inquiring. 2013 was ruff - Sue (my wife) lost her mother and found out that she, herself,  had cancer. This year, she completed the Chemo, was doing great, then we just found out the Cancer had returned and my father passed. BUT, still hanging and doing good!

Again, THANKS!

Dec 21, 2014 05:20 AM #16
Rainmaker
1,500,532
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Exactly, if they noticed you, they talk about you, they know you~ marketing worked well:)

Do what you do, you enjoy it and it does help your clients to sell.

Jan 18, 2015 04:30 PM #17
Rainmaker
2,071,373
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Creativity at best between you and your wife! I'm sure you have lots, and lots of great stories to tell!

Apr 06, 2017 10:31 PM #18
Ambassador
524,414
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Very cute tagline and seems representive of who you area.  

Jun 12, 2017 04:23 PM #19
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email: Travis@theSOLDman.me / cell: 334-494-7846
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