In a world where social media is becoming the hottest tool for marketing your business, don't go into it blind. There are so many things that are important when marketing yourself and your business to millions of people, SUCCESSFULLY :)
First, think about quality over quantity. Posting daily is not important. Posting quality information that will engage your audience is key. You want people to READ what you post. You want them to come back for more information. You want to be a source of knowledge in your industry and you must be able to relate to your audience.
We all have a service or product and the easiest thing to do it "sell sell sell" that service or product but truly, its not what your selling but what you're saying that will make the biggest impact on your marketing efforts.
Here is an example. I offer mortgage loans. I could post about loan options, interest rates, credit scores, guidelines (which I do occasionally). But most people don't necessarily care about those things. When I add in humor, community related events, and off topic information, more people like, comment and share my posts.
Your social media is only as good as the amount of people you actually engage with.
Just some food for thought.
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