Are you enhancing your listings on Zillow for FREE? Why NOT?

Services for Real Estate Pros

Zillow LogoI'm curious how many people have taken the time to update and enhance their listings on Zillow?  With so many sites now feeding listing data into Zillow it's imperative, in my opinion, to keep the information correct.  Specifically your own listings.  If you don't enhance your listings, which again can be done FOR FREE, do you at least check on whether or not the info is correct?  If not, I would love to know why.

I know Zillow is a mixed bag with some people, but I still think you should be on top of your listing data, wherever it is.  Especially considering Zillow is no schlep when it comes to website hits or traffic.  Stats continue to show Zillow and Realtor.COM are quite closely ranked, with a constant fluctuating gap.

The reason I bring this up is I recently found a home, that should have been listed as a 3 bedroom ranch, showing up as a 32 bedroom ranch.  I also found a listing that showed 24800 square feet instead of the obvious 2480. Skimming through the site, there's a number of things I catch from time to time.  Considering the amount of data Zillow chews on, I can somewhat understand the problems.  70,000,000 tax records?  New feeds everyday?  Yes, Houston, we will have a problem from time to time.

So, do you update your information?  Are you aware you can?  If you don't update it, I'd love to know why?  It's such a simple task and I would find it hard to believe you wouldn't take the time to do so.  Especially if you are Mr. 32 bedroom ranch!

Below are three basic screenshots of the free access you get yourself and what you can do with the listings.  All the info can be updated, photos can be added, descriptions, tours, etc.

Zillow Control Panel

Zillow Control Panel 2

Zillow Control Panel 3



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Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate
People truly do need to update any and all sites with their listings.  I love the way you've featured your properties.  But, aren't you the other geek in the rain?  :-)
Apr 01, 2008 03:54 PM #1
Stacey Brown
ILM Realty - Colchester, CT
This is good to know. Thanks for the info. Are there any other sites that work like this? How effective is Zillow at getting leads, anyways? BTW - how do you post that other stuff on the sidebar of your blog?
Apr 01, 2008 04:06 PM #2
Julie Burks
Riverpoint Realty - Sacramento, CA
Sacramento CA, e-Pro, SFR

What Stacey said.

Do you have other tutorials?  Seriously though, Nick, your point is well taken.  Thanks for sharing and reminding.

Apr 01, 2008 04:59 PM #3
Nick Ruta
Whitehall, PA

Stacey & Julie - I've actually just started updating our listing information in Zillow.  At the moment I can say that I haven't gotten any direct leads, but I can say that it's obvious the listings are being hit.  Regardless, considering it's free, and it's "Zillow", I can't see not doing it. Regarding your question about the side bar, check out the tutorial done by Jeff Turner - HERE

A full list of his tutorials can be found HERE

Apr 02, 2008 03:20 AM #4
Christopher Bonta
The Bean Group - Londonderry, NH
Realtor, Integrity and Honesty
Thanks Nick, its great to have someone who can give great advise regarding internet sites.
Apr 02, 2008 03:21 AM #5
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
Nick..I do use zillow but when I went in the other day to update I did find it difficul to figure out "where"(I eventually did)
Apr 02, 2008 04:33 AM #6
JoEllen Stranger-Thorsen
Eustis, FL
Lake County, FL
Guilty of not checking Zillow and enhancing. I'd like to know how to keep up with all these sites. It seems that every time I turn around there is another site I am linked to or my listing is on. It wouldn't be so bad except I have no clue what information is out there and how to check it half the time.
Apr 07, 2008 05:38 AM #7
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966
Yes you need to optimize everything you can and by doing it when it goes up once, you don't have to do it again.
Apr 07, 2008 11:31 AM #8
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