What’s your story? You may not think that you have one; however, if you’re breathing, you’re living your story. While everyone’s story is unique, the elements of the story are not. They involve a main character (hint: that’s you) who is experiencing a sequence of events and in the process, faces any number of challenges and setbacks in order to reach the story’s resolution.
Take a minute to think about your life: What have you faced on the path to achieving your dreams? All of the trials and tribulations that pop up in your path form your story. How you react to them shapes your character, and your character is part of the reason that your clients love to work with you. Real estate is a relational business and it’s your character—along with your knowledge and experience—that helps you to market your business.
While you may think that your story isn’t important, in reality, incorporating it into your brand can help you target the right clients to serve and even help you serve them better.
3 Reasons to Incorporate Your Story in Your Marketing
1. It makes you relatable. We’ve all had our struggles. Frankly, it’s reassuring to know that others are going through similar stuff in their lives. When you share your story, you show that your life isn’t perfect, and that you’ve persevered in spite of it all. Sharing your story makes you appear vulnerable, which helps you open up and relate to your current and potential clients.
2. It builds trust. When people hear your story, they feel as if they know you better. And when they know you better, they’re more likely to trust you. Although knowledge and experience may encourage people to do business with you, trust is what keeps them coming back. Trust is also why they refer you to their friends and family—they trust you and they trust that you’ll provide them the same great service that they received from you during the transaction.
3. It helps you become a better professional and business owner. The struggles and triumphs that you’ve experienced not only make up your story, they also make you stronger and more likely to take the risks required to drive your business to success. When you face and overcome a challenge, you build confidence in yourself and your abilities, and this confidence is essential to run a successful business.
If you haven’t thought about your story, schedule some time during your day to do so. Referral Maker® real estate CRM helps you to plan your day so that you have time to get everything done, from lead generation to Pop-Bys to wiggle room. Spend some time today thinking about the details of your unique story, including the challenges you’ve overcome, the accomplishments you’ve earned and lessons you’ve learned. Visit Referral Maker for more information and to start your 30-day free trial.
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