"Price Improvement" New Term/Phrase for Price Reduction
Albeit a little embarassing but today is the first time I heard the term or phrase "price improvement" and I must admit that it sounds better than price reduction, new price, reduced price, price slash and a few others that are commonly used. Another favorite term or phrase that I like is perfectly priced but that doesn't really mean price reduction unless its used as with some type of verbiage like "recently perfectly priced" or "currently perfectly priced"
I think price improvement will be added to my marketing vocabularly. What wording do you use to market a home that has recently had a price reduction? Is "Price Improvement" your new term or phrase for price reductions?