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ActiveRain Plans for Search Engine Optimization - What About Yahoo, MSN and ASK?

By
Home Inspector with NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector

It has been less than a week since joining ActiveRain.  I didn't quite understand what "ActiveRain" had to do with anything, but now I have "seen the light"--the more "active" you are, the more "rain" will fall.  Rain, of course, is a good thing.  I know that it frieghtens many of you who live in Florida and California, but it doesn't scare those of us in the Northwest--including those great northwesterners that monitor this site.  Perhaps it would have been named "Active Sunshine" had it been established elsewhere... but I digress.

Since joining, I have quickly watched my name, and the names of my associates, move up in the rankings of GOOGLE results.  If used properly, you can be high on the list in many cities, if not the highest.

Savvy to SEO (Search Engine Optimization for you "lay people"), I am getting the feeling that there must be some sort of connection between ActiveRain and the "Google Gods".  Not by actual affiliation, but ActiveRain must know that it is doing something that becons the... "rain" of "e-heaven". 

But what about MSN, ASK and Yahoo.  If you don't know, most search engines on the internet use one of the "big four" 1. Google, 2. Yahoo, 3. MSN and 4. ASK. 

While it is wonderful that ActiveRain has pleased the "gods", what about these other search engines in the "big four"? 

Are there any plans by ActiveRain to make rain fall from the Arch Angel Jeeves, Bill Gates' Pet Projects and Yahoooooowwww?  Hope so.

Suggestions for Active Rain:

1.  Lets get into the other three big search engines.

2.  Any possibility of being able to edit or add to our meta tags?

3.  If we are inviting multiple people, it would be nice to be able to put all of their email addresses in the "send" box, instead of having to keep adding each name... one at a timte.  While the email you are sending, I noticed, keeps itself there for the next person you want to imput, I think that it would also be nice to just invite multiple people at once. 

4.  On those invitations, it might make sense to go way our of your way to make it not look like conventional spam mail.  I delete off the whim almost anything that is sent to me unless I know who it is from or the subject box has something do to with my business.  If it looked more like a conventional email from each of us, those that we send it to would be more apt to open it.

I have really enjoyed my time here at ActiveRain and appreciate the opportunities that it has given me to increase my revenues.  As mentioned, I have now done 2 inspections and have recieved 3 leads just from active rain.  I have also had people request other services from me through finding me on Active Rain.  It works, and I hope that it continues to work as well as it does.

Justin Nickelsen, Vancouver Washington

P.S. Speaking of ASK (Jeeves).com, does anybody know how to penetrate their shell?  I am at the top of Google, MSN and Yahoo for most geocentric and service-centric (Bush-ism) searches, but ASK doesn't even know who I am.  They don't seem to have a place to submit your site.

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Nickelsen Home Inspection

If you or anyone you know is in need of professional home inspection services and structural pest inspection/pest and dry rot inspection services in NW Oregon or SW Washington, please consider referring them to us.  We cover the Gorge to the Coast, and Salem to Olympia, including Vancouver and Portland and much more.  


p. 503.502.1495 | cell/text 360.907.9648 

nickelsenhomeinspections@gmail.com

www.nickelsenhomeinspections.com

--

Justin Nickelsen, CMI

Nickelsen Home Inspections, LLC

"A Conduit for Educated Real Estate Transactions"

Serving Oregon and Washington From the Mountains to the Coast

Professional Licenses, Memberships and Certificates

  • Certified Master Inspector (CMI) with the Master Inspector Certification Board
  • The American Society of Home Inspectors - ASHI Certified Inspector and Member #246145
  • The National Association of Home Inspectors - NAHI Member
  • The International Association of Certified Home Inspectors - InterNACHI #0073170
  • IAC2 Certified Indoor Air Consultant - IAC2-01-0235
  • Vice President of theOregonChapter of InterNACHI
  • Founding Member of SWWAHI - TheSW WashingtonAssociation of Home Inspectors
  • OregonLicensed Home Inspection Firm CCB# 172294
  • OregonCertified Home Inspector OCHI# 1173
  • WashingtonStateLicensed Home Inspector #415
  • Licensed and Certified StructuralPestInspector through the Washington State Department of Agriculture (71352)
  • Member of theWashingtonStatePestManagement Association
  • Passed the National Home Inspectors Examination
  • Second Generation Inspector
  • Annually Performing 450-550 Inspections/Thousands Performed in Career
  • Past Experience as a Contractor - All Phases of Residential Construction
  • Annually Maintaining Over 50 Hours of Continuing Education (twice the requirements of OR and WA)
  • Past Member of OAHI - TheOregonAssociation of Home Inspectors
  • Past Member of NWOCHI - The NWOregonAssociation of Certified Home Inspectors
  • Past Member of OREIA - TheOregonReal Estate Inspection Association
  • Specializations: Electronic Radon Measurement, Early 20th Century Properties, Early 1990's Properties, New Construction, Log Homes, Structural Pest Inspections (Termites/Carpenter Ants).
  • Advanced Skills: Oral and Written Communication, Advanced Reporting and Detailed Analysis.

Christopher Smith
TREGO REALTY - Cedar Rapids, IA
Good post Justin, and congrats on the leads.  It's nice when something as wonderful as AR provides you with leads and justifiably so.  How are you able to check your rankings on Google, just curious!  Thanks
Aug 18, 2006 11:57 AM
Maureen Francis
Coldwell Banker Weir Manuel - Bloomfield Hills, MI
Coldwell Banker Weir Manuel
Justin, I too have been impressed by the how much google loves AR.  I don't really care that much about the other search engines now though because google is so dominant in search.
Aug 18, 2006 12:08 PM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
Google visits the sites much more than do the others. With the increasing amount of links it shows up on the google radar. Write an article or add something local on your site and google will pick it up in a couple of days. The better ranked sites get more visits. eric My take
Aug 18, 2006 12:11 PM
Justin Nickelsen
NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector - Vancouver, WA
CMI - (p 360.907.9648), Vancouver/Portland/WA/OR Home Inspector

Maureen -

You should be concerned about "other search engines".  Google hit its peak in the late 90's and first couple years of 2000.  Since then, it has been dropping.  At once point, over 75% of searches were done on Google.  It is done to 54%, last I read. 

Yahoo and ASK do HEAVY marketing, and it is paying off.  While Google has been falling, both ASK and Yahoo have been increasing in traffic.  In fact, Yahoo isn't far behind anymore.

While Google may continue to a long time to dominate, I think that things are beginning to even out a little. 

Also, you need to pay very close attention (if you have the time, or geeky desire) to the ways in which different search engines (the "big four") provide their results.  Do some searches and tell me what you see is different.  Not in WHERE YOU ARE, but in WHAT YOU SEE.

For instance, It is my opinion that ASK provides more relevant results than Google does, more often than not.  I use different search engines for different things.

NOW is the time to understand SEO because the understanding of the "average joe and jill" is only going to increase as time goes on.  In 10 years, expect over 90% of all consumers to begin their work on the internet. 

This is why we REFUSE to pay for Yellow Page ads (in print).  I can take those dollars and really make them work on the internet.

Justin Nickelsen, Vancouver Washington

Aug 18, 2006 12:14 PM
Justin Nickelsen
NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector - Vancouver, WA
CMI - (p 360.907.9648), Vancouver/Portland/WA/OR Home Inspector

Christopher-

There are many ways that you can check these things.  I always pass people off to the most simple one: wholinkstome.com

There, you will find "who links to you" (it may be a few days or so behind) and you will find some other tools. 

There are tons of others, but start there.  I think it will give you the information that you need.

Aug 18, 2006 12:24 PM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
Justin you should do a blog on this topic. you made some good points. would like to open the discussion on why you would use the 4 for a particular search or another.
Aug 18, 2006 12:39 PM
Shawn Martin
Crosby Inspections - Vancouver, WA

Thanks Justin great post and very helpful. I can't believe how much I have moved up since joining Active Rain

 

Shawn

Aug 18, 2006 12:47 PM
Christopher H
REAL ESTATE - Shelby Township, MI
Great post Justin.  Good questions regarding the other search engines.  It would be great if AR is good in other as they are in google.
Aug 18, 2006 12:55 PM
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder - Bothell, WA

I'm actually not quite sure the reason why we're doing so good in Google and not the other search engines.  Usually you here people complaining about the opposite, they can't seem to crack Google.  Just look at a couple search I think that Google tends to place more emphasis on large, authoritative sites, and fresh content (us) than Yahoo or MSN. 

I've seen several various marketing reports that put Google's share on searches somewhere between 70-85% right now.  Yahoo, MSN around 10-15% and others <5%.  While MSN and Yahoo are gaining market share it's happening pretty slowly.

We'll just keep doing what we're doing, and I'm sure it will pay off with patience.

Hits generated by search engines in August:

Google: 13,235

MSN: 955

Yahoo: 905

Others: ~600

Aug 18, 2006 03:55 PM