What to Write About As Fall Hits Full Swing - (1000 points inside)

Services for Real Estate Pros

As your leaves begin to change (at least for some of us) and the kids are now in full swing at school, October presents some awesome opportunites for traffic to your blog.

In the past, this time of year has been a great opportunity to write about some of the events happening in your area as a way to attract traffic to your blog and build up your brand recognition in your market. This year will be no exception. The people that write about these sooner will see more traffic than the people that write about them later (or GASP!, not at all)

Here are five of the top blog posts you could write for fall that will definitely lead people to find your blog.

1. Pumpkin Patches in (your area)

2. Corn Mazes in (your area)

3. Haunted Houses in (your area)

4. Halloween events in (your area)

5. Halloween Costume Parties in (your area)

Now none of these things relate directly to real estate, but the people searching for these things in your area will absolutely need an agent at some point in their life. And you have a chance to get on their radar as the person that knows everything about living in (your area). We have seen posts similar to these receive thousands of clicks in years past. Which means that thousands of people in the market of the author are exposed to that person's business. It's branding on the cheap!

A few things to consider when writing your blog posts.

Get the Title(s) Right

Make sure the 'SEO Title' of your blog post is related to how they would actually search. If you want to make your title something like '4 Haunted Houses That Will Make You Wet Your Pants".....that's alright (because maybe more people will click on a fun title like that if you decide to share it on Social), but make sure that the 'SEO Title' field (at the bottom of the page where you create your blog post) has a title that someone might search. Let's take a look......

The 'Title' of your blog post:




The 'SEO Title' of your blog post:




Using this new field in the ActiveRain blog editor will ensure that Google looks at your post and understands what you are writing about, even though you don't shove the word San Jose in the regular title of the post. 

Know What's Going on In Your Area

Last year, for the first time ever, I heard the term 'Trunk or Treat'. This was a completely new term for me, but the idea has been around for a while I would come to learn. In fact, it's pretty cool. Local businesses get together and in a parking lot (maybe at the local mall) they will host a 'Trunk or Treat' day where parents can bring out the kiddos and they can go from car to car trick-or-treating. Maybe they have these in my area, maybe they don't. But now I've heard about it, I can go online and find out if they have it in my area. 

So what do they have in your area? Maybe corn mazes aren't very popular and instead there are a bunch of farms that offer hayrides. Or maybe there is one really cool place that allows you to jump in the back of a a hayride thingy (I'm drawing a blank...what are they called? Wagon?) armed with paintball guns and shoot at zombies! In WA it's the Zombie Hayride. Write about that. I promise people are googling whatever fun stuff is going on in your area this time of year. So don't let the small list I gave you above limit what you write about.

Consider Checking Out The ActiveRain Blogging Blueprint for Community Events

We have blueprints for just about every kind of blog you would consider writing. You can find them all here. But if you'd rather just skip straight to our blueprint for how to write about a community event, you can find that here. You don't have to reinvent the wheel, you just have to share some awesome stuff going on in your area. 

1000 Points for Your First Post

Now we know that many of you are going to write 5 or 6 posts of this nature. But, sadly, some of you aren't going to even write one. So if we can bribe you to write that first one, We're not above doing it. Leave a link to the first fall event post that you write in the comment section of this blog post and we'll award 1000 points for your first post. This will also give others looking on and thinking about diving in some great examples of how to do it themselves (although there are some good examples in the community event blueprint link above. 

You have the rest of the month of October to write your posts for points. But like I said above, the early bird gets the traffic!

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Comments (145)

David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert
Oct 23, 2014 09:04 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Here is one of my posts.

  Ghost Tours and Other Events in Historic Lewisburg 


Oct 23, 2014 02:55 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.
Oct 24, 2014 01:06 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Not sure if I posted my link yet.  http://actvra.in/4pBN

Oct 27, 2014 10:01 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I wrote several, but here is one of my blogs.

Halloween Fun with a hayride and a campfire at Ox Bow Park Oct 28 - 30, 2014


Oct 27, 2014 11:29 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I enjoy scary things in general, so I also enjoy Halloween as a holiday. Now I can actually earn points for writing about it.

Oct 27, 2014 11:54 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Thanks for the incentive points! The days just seem to be flying by this month.  :)


Pumpkin Patch in Rescue!

Oct 27, 2014 02:37 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I agree!  Thanks!


Here is mine!

Wilton Scarecrow Contest - Barbara Corcoran 

Oct 28, 2014 12:55 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

I guess I better get started I have a couple lined up but haven't put the finishing touches on them yet.

Oct 28, 2014 08:42 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Great post for a newbie like me!

Nov 01, 2014 11:44 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Here is my entry.  I posted this before, I didn't recieve any points. I would love to get the 1000 points. When do we get the points? 


Nov 01, 2014 11:48 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

Sorry I missed this inspiration until today, but great idea and I love some of the entries you received. 

Nov 01, 2014 12:12 PM
Kelly Cummings and Ryan Cummings
The Cummings Company - Mobile, AL
Your Real Estate Consultants For Life!!!

When will receive the points?

Nov 02, 2014 09:30 AM
Evan Ryan
The Evan Ryan Team - Springfield, MO

Here is my Halloween post:


Nov 04, 2014 05:19 AM
Russ Wald
Gold Canyon, AZ

Fall is in full swing in Gold Canyon, AZ.  Thanks to the cold snap up north many more to come. If your looking to Buy/rent a home in Gold Canyon or the SE Valley giveme or my team a call.

AZ Mr Lister

Nov 13, 2014 10:34 PM
Samuel Nuon
Glen Allen, VA

I am very grateful to be a novice rainer in the midst of shower of blessings ( it is raining the whole day ) in my area.  Truly this is an "ACTIVE RAIN" in motion, but I am always available for your eventual real estate need.  Please call me any time at (804)-237-8517.  Henry Ford said:"Coming Togteher is a Begiining; Keeping Together is a Progress; Working Together is a Success".  Synergy brings power and succeed together as a winning Team.

Nov 27, 2014 09:47 AM
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Oh, How did I miss this one! What a great challenge!  Ok, so there's next time!

Nov 30, 2014 08:13 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

No did not..

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