As your leaves begin to change (at least for some of us) and the kids are now in full swing at school, October presents some awesome opportunites for traffic to your blog.
In the past, this time of year has been a great opportunity to write about some of the events happening in your area as a way to attract traffic to your blog and build up your brand recognition in your market. This year will be no exception. The people that write about these sooner will see more traffic than the people that write about them later (or GASP!, not at all)
Here are five of the top blog posts you could write for fall that will definitely lead people to find your blog.
1. Pumpkin Patches in (your area)
2. Corn Mazes in (your area)
3. Haunted Houses in (your area)
4. Halloween events in (your area)
5. Halloween Costume Parties in (your area)
Now none of these things relate directly to real estate, but the people searching for these things in your area will absolutely need an agent at some point in their life. And you have a chance to get on their radar as the person that knows everything about living in (your area). We have seen posts similar to these receive thousands of clicks in years past. Which means that thousands of people in the market of the author are exposed to that person's business. It's branding on the cheap!
A few things to consider when writing your blog posts.
Get the Title(s) Right
Make sure the 'SEO Title' of your blog post is related to how they would actually search. If you want to make your title something like '4 Haunted Houses That Will Make You Wet Your Pants".....that's alright (because maybe more people will click on a fun title like that if you decide to share it on Social), but make sure that the 'SEO Title' field (at the bottom of the page where you create your blog post) has a title that someone might search. Let's take a look......
The 'Title' of your blog post:
The 'SEO Title' of your blog post:
Using this new field in the ActiveRain blog editor will ensure that Google looks at your post and understands what you are writing about, even though you don't shove the word San Jose in the regular title of the post.
Know What's Going on In Your Area
Last year, for the first time ever, I heard the term 'Trunk or Treat'. This was a completely new term for me, but the idea has been around for a while I would come to learn. In fact, it's pretty cool. Local businesses get together and in a parking lot (maybe at the local mall) they will host a 'Trunk or Treat' day where parents can bring out the kiddos and they can go from car to car trick-or-treating. Maybe they have these in my area, maybe they don't. But now I've heard about it, I can go online and find out if they have it in my area.
So what do they have in your area? Maybe corn mazes aren't very popular and instead there are a bunch of farms that offer hayrides. Or maybe there is one really cool place that allows you to jump in the back of a a hayride thingy (I'm drawing a blank...what are they called? Wagon?) armed with paintball guns and shoot at zombies! In WA it's the Zombie Hayride. Write about that. I promise people are googling whatever fun stuff is going on in your area this time of year. So don't let the small list I gave you above limit what you write about.
Consider Checking Out The ActiveRain Blogging Blueprint for Community Events
We have blueprints for just about every kind of blog you would consider writing. You can find them all here. But if you'd rather just skip straight to our blueprint for how to write about a community event, you can find that here. You don't have to reinvent the wheel, you just have to share some awesome stuff going on in your area.
1000 Points for Your First Post
Now we know that many of you are going to write 5 or 6 posts of this nature. But, sadly, some of you aren't going to even write one. So if we can bribe you to write that first one, We're not above doing it. Leave a link to the first fall event post that you write in the comment section of this blog post and we'll award 1000 points for your first post. This will also give others looking on and thinking about diving in some great examples of how to do it themselves (although there are some good examples in the community event blueprint link above.
You have the rest of the month of October to write your posts for points. But like I said above, the early bird gets the traffic!