We all know that Facebook is one of the major top social networks when it comes to online marketing and brand visibility. Figures and statistics don't lie, such as the fact that 30 million businesses now have a Facebook page (Source: http://www.business2community.com/facebook/25-facebook-facts-statistics-know-2014-0958172) - Our Real Estate Virtual Assistant team believes that a Facebook business page is one of the most paramount facets of an online marketing plan. However, not all Facebook pages are built the same. There are certain elements that our Real Estate Virtual Assistant team knows are essential to a complete business page while boosting SEO and brand awareness. Because we build, maintain and manage social media for nearly all of our clients, we wanted to take a moment and share some of the most imperative aspects of a Facebook business profile. While many aspects make certain pages more successful than others, these are key factors to take into consideration:
-Having complete information. This is your business's corner of Facebook, so take advantage and have fun! Fill in as much information as possible, including contact information, website address, office location and company history. Be sure to have a profile photo and a cover photo, even if they're as simple as your logo. Having complete information not only offers prospects easy ways to get in touch and discover more about your business, but it also lends credibility to your professionalism and communications savvy. People will naturally be drawn to the page with clear photos, visible contact information and important company facts spelled out before them - As opposed to an empty page with little to no information.
-Regularly updated content. What good is a Facebook business page if you don't use it to interact with your audience? With a little dedication and passion to see your company flourish, Facebook can be a great way to engage current and potential clients as well as members of the local community. Posts should be helpful and encourage interaction, either by directing a reader to your website, blog or some other form of social media or by promoting discussion right there on Facebook. Plan to post at least once a day and change it up a bit - Don't just post the same things over and over again, or people will quickly get bored and stop seeing the value in "following" or "liking" your page.
-Responsiveness. Going hand-in-hand with posting content regularly and engaging your followers, responsiveness is key to maintaining a successful Facebook business page. As we recommended above, post content at least once a day - And also use this time to reply to any comments or private messages. In today's technological world, many (particularly the younger generations) view contacting someone via Facebook or another social media platform as important as contacting someone via telephone or e-mail - And they'll expect a response just as quickly. Staying on top of things, and remembering that Facebook is a public platform where the world can see your business, is crucial to get the most out of your social media experience.
Our Real Estate Virtual Assistant team can help you build and manage the interactive page that you've always wanted, while staying consistent with your brand, professional goals and website. Our team is dedicated to your success and are always available to discuss various marketing options to find what fits for you. Contact us at any time to brainstorm your new online marketing plan today!