ASK AN AMBASSADOR: Blogging Is A Competitive Sport
I'll admit it, I'm competitive, maybe REALLY competitive! In my soccer playing days off the field I was pretty laid back, but once I crossed the chalk lines I underwent a personality transformation. That goal box was MY turf! Yes, goalies are a special kind of crazy and I was no exception! I played fair but hard and loved it. Saving a shot that the striker was SURE was going in? Yeah, that fueled my competitive nature big time!
I'd venture that 99.99% of us here are pretty competitive too. We have to be if we want to survive in this business, and even more so if we want to thrive.
Every day we're competing for business against the other 6,000 agents in our market.
Every day we're competing for consumer eyes. Can we beat the syndicators? Can we beat the other brokerages and individual agents?
Every day we're competing to stay top of mind with past clients so those referrals come in.
Every day we're competing for our listing to be THE ONE that is chosen that day.
Every day we're competing for our buyers to make sure that right fit home goes to them at a price that works.
And blogging can be the edge that gets you to the front of the pack and helps keep you there! This is where you have to engage your competitive nature and ActiveRain provides the tools that you need to keep yourself accountable to feeding Google and Bing and the rest of the search engines that help you get found. Points as the carrot, the Leaderboard as the measure.
Especially as we started off here in the Rain the points acted as a motivator for us. Climb the Leaderboard, knock off another and another and another rung. Eventually you might even make it to the top of your city, county or state. We did, although we're going to relinquish our Ohio #1 spot to Roger soon, but that's okay too because we're not competing against our friend Roger, but against the literally thousands of other agents trying to get our local buyer and seller business. And again, blogging is the tool that gives us an edge over agents that choose not to blog.
Our competition is both them, and ourselves. The refusal to take weeks or months off from blogging, but instead letting our competitive nature drive us to keep writing consumer oriented posts. Market reports, inventory posts, subdivision posts, local events. Rinse, lather, repeat.
So keep on blogging!
Questions? Just Ask An Ambassador!
Liz and Bill aka BLiz