Why Use a Cloud Real Estate CRM?

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Real Estate Technology with IXACT Contact Real Estate CRM

Choosing the right CRMThere are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS®that’s cloud-based (also sometimes referred to as web-based).

Here are the top 3 reasons for using a cloud real estate CRM:

  • Data security

If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM. A good CRM company will perform daily data backups and will encrypt your data with security protection measures and technology far beyond what you’d be able to do at your office or at home. No more worrying about losing your data to viruses or computer crashes.

  • Investment and ROI

While many agents think they’re getting a better deal by buying a standalone CRM that they install on their computer, it’s actually more cost effective in the long-term to pay a monthly or yearly subscription fee for a cloud-based system. Here’s why: with standalone software, you have to pay extra for product support and upgrades. These things are often free/ come included with a subscription service. Paying for customer support and product enhancements every year, in addition to the fee you already paid for the system can be very costly.

We’ve done many side-by-side comparisons here at IXACT Contact and in each one, the web-based system comes out to be less expensive in the long run. Upgrades and support are often purchased yearly and can quickly add up to more than the cost of the software itself! If you’re looking for a great return on investment (ROI), go with a cloud real estate CRM.

  • Accessibility and connectivity

Since you’re not installing software on your computer, you’re not tied down to your office with a cloud-based CRM for Realtors. For real estate agents – professionals always on the go – this is an especially important benefit. The conveniences of being able to access your real estate database from anywhere is key. With IXACT Contact’s CRM, you can even use the system on your iPad (or any other tablet) and get the software wirelessly synced to the built-in address book, calendar, and task list on your smartphone.

And if you’re working in a team, or even if it’s just you and an assistant, collaboration is super easy with a cloud real estate CRM. Multiple team members can log in and work in the system on different computers in different offices. Plus, you’ll be able to see the work that has and hasn’t been done by other team members.

The real estate industry is moving to the cloud, and the best CRMs these days are web-based. Ultimately, there are a number of highly valuable benefits to choosing a cloud-based system. If you have any questions, please feel free to leave a comment under this blog post, below!

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IXACT Contact helps you build lasting relationships with past clients, hot prospects, and important referral sources.  The system makes it easy to keep in touch with clients the right way and to generate high quality new leads.  It also helps you manage the transaction side of your business, keeping you organized and in control.

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