When it comes to the level of business you do, what is your comfort zone? What are you trying to achieve? Are you in to making as much money as you can or are you happy with just making a good living? Do you judge your success by how many toys you have or by how much freedom you have in your life? Do you place limits on yourself or are you always trying to do more? Have you ever asked yourself these questions? I have.
I think it's very important to know what we want out of life and equally important to know how to get there. TLW and I decided a long time ago to keep our company small. For us, success is being able to do what we want, when we want and having the financial capabilities to do so. But, we are not money mongers. We don't judge our success by how much money we make. Personally, I have never had the desire to be a mega producing, Real Estate selling machine. Even though I can assure you, I have the tools and the ability to be one, if I choose to. It's just not for me. I enjoy my downtime too much.
Of course, I could always open an office and hire lots of agents and expand my business into a mega producing office. But again, it's not for me. To be honest, I don't want the hassle of operating a huge Real Estate company. It would cut into my freedom.
What I enjoy doing and what makes me happy is working with Sellers and helping them through the process of getting their properties sold. My goal is to always provide quality service to a limited quantity of people. Because of this, I turn business down quite a bit. I only want to work with folks that appreciate what I do and who want to work with me. We have to get along. We have to be on the same page. We have to have the same goals. By choosing to work like this I eliminate stress from my life. And that gives me peace. Being in this frame of mind enables me to give folks my best at all times. And to me, that's what it's all about. Quality not quantity.
"So, Broker Bryant, what's the point of this post?" The point of this post is to encourage you to evaluate what is you want out of Real Estate. Don't worry about what is expected of you but instead find out what it is you need to do to be happy. Then, make a plan and do it. Whether that's doing 20 transactions a year or 200. It doesn't matter. What matters is that it is YOUR goal, not someone else's expectation for you.
Money cannot buy happiness but endlessly pursuing it can definitely keep you from being happy. Find a balance. Find YOUR balance. Find your comfort zone and then reap the rewards of a peaceful life. Trust me when I say, your customers and clients will see this is in you and will want to work with you. Your business will be a lot easier because of it.
Always remember, "Real Estate is about people not money."
So what do you think? Food for thought?