Your Heritage should not be focal. Staging in Burlington

By
Home Stager with Janice Ankrett Home Staging

When a Buyer leaves your home what should they remember ... you or the features of the house?

As a Stager, I deal with this frequently. Clients are in Living Mode and need to shift into Selling Mode. 

The Buyer's focus should be on the features of the home not on the Seller's lifestyle. This is why we depersonalize in Staging. 

They should remember the kitchen counters and back splash not the strong spice odor. 

Buyers should remember the fireplace mantle in the Great Room not the African sculptures. 

They should remember the great en suite bath not your religion.

The spacious rooms should come to mind not your love of strong colors. 

When the Buyer sees your child's room they should think of how their child will enjoy it not how cute your kids are in the photos. 

Keep the Buyer's focus on the product you are selling not you. 

Don't be the spice house .... the pink house .... the African house .... 

Be the house with the great fireplace ..... the house with the large master suite .... the house with the granite counters .... 

 

Posted by

Retired Home Stager

 

 

 

 

 

 

 

 

 

Comments (10)

Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

It's so hard to convince sellers to take the personal out of their home.

Oct 09, 2014 02:42 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Not something many sellers understand.  It needs to be explained without insulting or offending them.  Many agents don't want to risk it.  This is why having a staging consult is so helpful!

Oct 09, 2014 03:13 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Janice- excellent information for sellers.  Let the buyers leaving thinking of all of the positive things your house has to offer.

Oct 09, 2014 03:16 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Karen Fiddler, Broker/Realtor That's why having a Stager on your team helps. The secret is to depersonalize without stripping the house.

Oct 09, 2014 03:35 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

So true Sharon Tara! We can get the message across for the agent without putting them on the spot. It's part of our job ;).

Oct 09, 2014 03:39 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Thanks Kathy Streib , we have to help the sellers see their home as a product.

Oct 09, 2014 03:42 AM
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Hi Janice-I tend to agree with you completely on this subject. So many times I have listened to buyers talking about the nic nacs and photos and hideous art and nada about the house!

Oct 16, 2014 09:58 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Marco Giancola it is so important to keep the buyer's focus on how they will use the house when it becomes their home. 

Oct 17, 2014 09:07 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Janice, this is such a hard mental shift for many sellers.  You have presented this in as gentle a way as possible.  We all need to remember your words of wisdom.

Nov 05, 2014 05:07 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Thank you Sharon Parisi . It can be hard for sellers to see their home as a product. They really need to shift into selling mode.

Nov 05, 2014 08:20 AM