What Form of Communication do Your Sellers Prefer?

Reblogger Lenn Harley
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

Does the form of communication matter? 

I suspect that any type is just fine with buyers and sellers as long as that is the method they used to contact YOU!

One thing is for sure.  DO IT SOONER RATHER THAN LATER.

Imagine a consumer waiting for a response.  How long will they wait??

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Original content by Jeff Dowler, CRS CA DRE #01490977

 What Form of Communication do Your Sellers Prefer?

 

Communication is obviously essential during our real estate transactions, in particular between us and our seller clients. This is true before they get an offer, and perhaps more so afterwards.

 

What form of communication do your sellers prefer?

Do you know?

Do you ask?

 

I attended a panel of sellers sponsored by Hear it Direct (if you aren’t familiar with Hear it Direct, you can read more about it on their website) while at the Massachusetts Association of REALTORS®Convention. The panel of 5 sellers, in various stages of selling (pre-list, listed, and recent sale), shared their thoughts about what they liked and didn’t like about their REALTORS®, how and why they made the selection of agents to represent them (or to go FSBO), among other issues.

 

Do you prefer email, text or on the phone?One intriguing question was “What type of communication do you prefer from your agent?” Not surprisingly the answers were varied.

 

One seller said they did not care, and their agent could call anytime day or night. One said any form was fine but they did not want to get calls late at night unless it was essential and that email would be better. Another seller was adamant that they wanted to talk with their agent on the phone and that texting was a “no no”.

 

In contrast another claimed they did NOT want to talk on the phone and only wanted their agent’s communication via email, or text.

 

Interestingly no one said they wanted the communication from their listing agent face-to-face!

 

And 2 were very specific about NOT liking pop-bys...only after a call!

 

What form of communication do YOU prefer - email, text or on the phone?My takeaway, which was not an eye opener, was that it remains important to ask about the preferred method of communication. And sometimes we might make assumptions about the preferred communication that could be wrong. I do tend to ask my clients and find there are often distinct preferences, especially for email.

 

A member of the REALTOR® audience, in the mastermind session that followed, raised the question of whether we should change our preferred mode of communication simply to suit our sellers’ preferences. There was some disagreement on this.

 

Certainly there are times when a specific method of communicating could be more problematic or perhaps wrong given the nature of the communication – a series of questions, a detailed response to inquiries, and so on.

 

While it’s possible to save text messages to be part of the transaction, clearly email makes creating a paper trail and documentation for the file much easier than a phone call (but that can always be documented in writing or a follow-up email). And certainly there are some sellers’ – rare - who do not use email at all!

 

So what do you think?

 

Do you know what your sellers’ preferred method of communication from you is?

Do you ask?

And how do you handle it if your preferred method conflicts with your sellers?

 

 

My Jeff Dowler signature

 

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Rainmaker
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Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

My customers almost always seem to like the email form.  And even when I use email I follow up with a phone call just to make sure there are no information gaps. But, like you say, it does not matter as long as it is prompt.

Oct 09, 2014 03:35 AM #1
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I love e-mail.  Problem is, you can't always know if the customer has read it.  Clients will read right away.

We just do the best we can. 

Oct 09, 2014 03:56 AM #2
Rainer
264,020
Steve Kantor
BEST AGENT BUSINESS - Bethesda, MD
Best Agent Business - Virtual Assistance

One size does NOT fit all when it comes to communication. You most defintiely have to ask clients' about their method preferences in order to keep them communicating at all. Thanks for sharing how important this is, Lenn.

Oct 09, 2014 04:19 AM #3
Rainmaker
420,285
Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

I've learned to ask what form of cimmunication works best for my clients.  Many of today's buyers and sellers (especially generation Y and millenials) prefer you to respond in the manner that they contact you.  If they tex, text back, if it's an email respond that way.  I also walways tell my sellers that they will hear from me every week even if there is nothing to report.

Oct 09, 2014 07:40 AM #4
Rainmaker
478,373
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Florida and Washington Real Estate

Hi Lenn. Sometimes I call. Sometimes send an email or both. As long as we communicate it helps. I don't want a long lapse to occur then they think we forgot about them.

Oct 09, 2014 03:38 PM #5
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Steve.  My pleasure.

Christopher.  Good practice to stay in touch.

Lana.  Oh, my goodness NO! 

Oct 09, 2014 09:24 PM #6
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