Are you one of those who rely heavily on consumer direct leads? I label those as anything NOT coming from a referral source of business. These includes Zillow, Trulia and Facebook leads. I also label these as "cold leads", with a success rate that isn't very high. We all market ourselves via social media, web pages, and other internet lead generation sites, but what happened to picking up the telephone and making a sales call and creating a referral relationship?
Our business is one of creating relationships with people. People want to do business with people they like and trust. Creating referral relationships means that any lead coming from one of our referral sources is a "warm lead" and those people are more than likely to be more loyal and a lot less demanding on your time. A "cold lead" over the internet wants to you show them something NOW or they will call another Realtor. A "warm lead" will wait for you since they were referred to you by someone they trust.
Do yourself a favor today, pick up your phone and make five calls to people you think would make a good referral partner! Do this everyday and your business will no doubt grow in 2015!
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