SEO Your URLs- Just Like the "Big 3"

Mortgage and Lending with Arizona Wholesale Mortgage Inc.

Just in case you didn't see this excellent article by Jessica Worley, I wanted to re-blog it here. I like this technique of using parent pages, child pages, and even grandchild pages. This will most definitely help your SEO and marketing efforts if you make sure to redirect your old links!


Original content by Jessica Worley AZ CLDP #81548

Jessica WorleyHi! I'm new to ActiveRain and it didn't take me long to figure out- the most popular posts are the ones that offer tips and advice. I'm a CDLP (certified legal document preparer) and although I'm not a Realtor or a mortgage broker, we are very similar. We all maintain our own blogs and hustle for clients. I am also self-employed, just like a Realtor. If I don't have clients, I don't eat, just like a Realtor.

So I think I'll keep my blogs mostly free of the world of divorce, bankruptcy and probate- but instead- try to help my fellow Rainers with WP tips. I've been using it for about 6 years now, so I've learned a few things I can share.

Silo Your Content: An Easy-to-Follow How-To!

If you are using WordPress for you website, no matter what your profession, let me show you how to nest your pages, just like the "big boys" do. If you are starting a new site, it is best to start out with nested content. If you have a site that's already up and runnning, then you will need to do a little more, meaning you will have to redirect your old links when you are finished.

Step 1: Create a parent page

Quick Sidebar: Some WordPress themes automatically add new pages to the navigation menu. That's getting into a whole new topic though, and it would be too much to write here. After you create this first page, check your navigation menu on your front page and make sure your page doesn't appear in your menu. (Unless you want it to.)

I am creating a page called "For Sale" first. Because, as (my friend) Michael George wrote a month ago- that's how Trulia does it. Example:,AZ

When you are logged in to the WordPress dashboard, you can create a new page by using the top bar at the top of your site, where it says "New+".


Or, by going on the left add clicking "Add New" under the Pages section on the left.


Screenshot 1



Once I click "Add New" I will create a new page. In this case, I will call the page "For Sale"

Have a look:


Phoenix Page

















We can add content later (as in later today).

Save and publish that page. You won't be able to proceed to step two without it.



Step 2: Create a Child Page

Next, I'm going to create a city page that I do business in. (Again, I'm not a RE Agent though!)

Just like in Step 1, I am going to go to pages and click "Add New."

I am going to call this page "Phoenix". And you can see what it looks like below. So far, if you have a WP site, you have probably done this before if you post in your blog. Same thing, but we are just doing it with pages.

Not yet a child page



Pretty simple right?

Now, before you click the "Publish" button, you are going to go just below that area and choose a parent page. The parent page I'm going to choose is Phoenix. It's very simple! (See screenshot below.)


for sale in phoenix


Hit publish! (Again, you'll want to come back and add content later.)

Now, take a look at my URL or permalink. Now I have

It's starting to look like a Trulia homes page:

Child page silo


This would be a great place to write all about Phoenix in general, or Phoenix RE in general. Maybe put some featured listings on this page with your IDX tool.



Step 3: It's time For Grandchildren!

How you do this next part has to do with your own area. In fact, with all of this, it's going to depend on your area. If you serve a large city, with neighborhoods (like Boston), then you'll probably will use neighborhoods next. In this case, I'm going to divide mine up into North Phoenix, South Phoenix, and Central Phoenix.

Just like in step one and step two, we shall create another page, and I will call it "Central Phoenix MLS Listings". But you could call it anything you want.

When I create this page, before I save it, I am going to choose "Phoenix" as it's parent. That makes sense right?

I choose Phoenix, the child of "For Sale" as the parent of "Central Phoenix." See screenshot:




We are breaking down our content in a way that makes sense to humans and Google. We have a broad overview page about Phoenix, and then, under that, we have neighborhoods. This isn't black hat or "tricky"- it's just good organization and Google loves that.

Here is what our new URL looks like:



This is where I would paste my Central Phoenix listings information, using my IDX tool.

Don't just post the listings though. If you want to compete with the bigger companies, you have to have better content. You'll never get the inbound links they have, so your only hope is to put content there. Resist the urge to simply paste some MLS code in there. Write some content, maybe post a video about the area, and add your listings below that. If you just put recent listings and nothing else, you aren't offering anything better than, so why would Google show your page?


Step 4: Redirect your Old Links

Okay, so if you already have a neighborhood page, and it's not properly organized in your URL structure, you will want to move it.

In other words, if you have a page here:


And you want to move it to a better SEO page, like this:


You will need to tell Google that the old page is moved. There are several ways to do this and since we are working in WordPress right now, we'll just use a plugin. (Some people will tell you that too many plugins will cause your site to slow down. That's only half-true. This one should absolutely have zero-effect on your site speed.)

1. Go to Plugins >> Add New

2. Search for Simple 301 Redirects

3. Install and Activate

4. Go to Settings >> Simple 301 Redirects

5. There will be a place for your old link and your new link- put in the links. Then, test your old page, and make sure it brings you to your new SEO-optimized URL.


You're done!

Feel free to ask questions or leave feedback! Thanks for welcoming me to ActiveRain!

Jessica Worley

Arizona Legal Document Preparation

Posted by

seo guru

Comments (11)

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, a great article.  I'll reconnect with you soon on that other stuff...prob. in Dec.

Oct 30, 2014 04:21 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

For all those who missed it and the best reminder ,Michael!

Oct 30, 2014 04:22 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I am using this strategy and though it's a lot of work writing all original content for many different places, it's well worth it when I see my ranking in the search engines.

Oct 30, 2014 05:10 AM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Wow this is a good post.
Thanks for the reblog bookmarking this page now to reread tomorrow and implement!

Oct 30, 2014 09:31 AM
Nancy Lamb
Home Smart LifeStyles - Fountain Hills, AZ
& Loving AZ Team-Fountain Hills AZ

Thanks for the reblog of this. The info and examples help clarify the basic page development for me in WP. I still have a long way to go in understandings the workings of it.

Nov 11, 2014 07:09 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Thanks for this reblog - SO much detail!!
I will dedicate a "Self-in-ar" to study all the material.
Have a happy day -

Jan 06, 2015 08:19 PM
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

Thanks for the tips. I'll do it on one of my sites where I can subordinate.

For Sale/Oakland/Grand Lake...that's the way to do it, right?

Jan 22, 2015 09:03 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Thanks for this - I have shared it with my techie person - I just write the content - he makes it findable - searchable! 

Jan 22, 2015 10:09 PM
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

 AZ SEO Expert: Phoenix SEO Consultant ---Michael....I knew of Parent stuff, but never understood how it worked, or the purpose. This will take some practice but if I can get better SEO, OH yeah! 

I was going along fine till the last part with the plug in....that made no sense to me. Do you have to complete that step on every page you re-direct, or do it once or what? TOTALLY confused on that part. 


Jan 24, 2015 12:25 PM
AZ Mortgage Broker: Michael George
Arizona Wholesale Mortgage Inc. - Phoenix, AZ
AZ Mortgage Rates

Hi Thom Abbott - yes, you have to redirect every page. If you organize this page:

to something like:

You would redirect:

...and every other page that you move.

Jan 25, 2015 01:26 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Search engine optimization is especially important these days as national companies are are clogging up the top search engine results.

Jul 14, 2017 08:33 PM