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Why don't you add photos?

By
Real Estate Agent with Results Guaranteed Realty

One of my pet peeves being a Realtor is others who don't put photos on marketing materials of their homes, especially MLS listings. Am I the only one here?  I don't care whether it is a rental listing, a run down shack or a million dollar mansion, I just think the photos should be there.  In one of the articles today put out by Realtor.org it relayed the conversion rate of listings with photos to those without and how much more the home sold for that had multiple photos vs. listings with only one or no photo at all.  It also said the Days on Market (DOM) fell from 70 days with one photo to 32 days with 20 or more photos.  Check the article out yourself at www.Realtor.org.com  Very interesting and insightful.  Please, help yourself the next time you take a listing and put it on MLS or any other marketing material by adding photos.

Comments (4)

Michael (Mike) Elliott
Nottingham Real Estate Group - Hamilton, NJ
Many reasons for this, but I agree.
Apr 02, 2008 05:53 AM
June Piper-Brandon
Coldwell Banker Realty - Columbia, MD
Creating Generational Wealth Through Homeownership

Wonders never cease to amaze me, and neither does the number of high priced listings with not even an exterior picture of the home on the MLS listing.  We are drilled constantly that photos sell houses and a picture is worth a thousand words etc and we're told constantly that buyers won't even look at a listing with no pictures so then why is it that realtors don't put pictures on their listings?

Apr 02, 2008 05:58 AM
Maria Mastrolonardo, IL Probate Specialist
RE/MAX of Naperville & RE/MAX Enterprises - Naperville, IL
Illinois Probate Realtor
Randy - I completely agree! When I send my buyers listings with no photos, the first thing they'll ask is, are there any photos? Most will not even go out to take a look until they have seen photos.
Apr 02, 2008 06:08 AM
Carlie Pardue
Placer Title Company - Roseville, CA
Pictures speak a million words! I totally agree with your post!
Apr 02, 2008 06:22 AM