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During an Economic Downturn Use Creative Marketing Ideas

By
Industry Observer with Digital and Direct Response Marketing

Today on the Trump Blog Brett Carman wrote about Creative Marketing Ideas for Real Estate During an Economic Downturn. Read the full post for his complete point of view.  Here are a few of the highlights I pulled from the post.  Some interesting ideas.  Not sure if some of these are viable and how they would play out but Brett seems to believe in them. 

  • There is more to selling a home than posting the home on the local real estate association’s website and sticking a sign in the yard. You have to be different...STAND OUT in the crowd.
  • Look for creative real estate marketing tactics. Ways to make your clients properties look different and show better than the competition. Have you thought about how a $10,000 cash reward would impact someone’s decision to buy (all things being somewhat equal). What about gift certificates for a free cruise? The “net cost” of some of these promotions to the seller can be quite small and could produce big dividends. 
  • Have your property professionally “staged” to show it at its best.
  • With difficulties in obtaining real estate financing for many people, you could act as the bank for a couple of years and owner-finance to help get your property to move (seek an attorney for proper documentation required by your state and federal government).

So have you ever used a creative method to get a house to sell quickly?