Five Unusual Marketing Tools Everyone in Real Estate Should be Using

Services for Real Estate Pros with

Here at, we may spend our days printing and mailing thousands of postcards for agents across the country, but we also understand the importance of using other marketing tools to get the word out.  While you may not have heard much buzz about them, these 5 tools are easy to use, inexpensive, and will help you fire up your sales.  Read on for our recommendations, and add your own in the comments.

1. Videon Movie Editor

Statistics show that home buyers are increasingly captivated by video tours.  Take advantage of that fact by creating your own property video tours. Not only will video help you attract buyers, it’ll also assure sellers that you’re serious about marketing their property. An easy-to-use video editor like Videon will help you create flawless house tours with just a smartphone.  Once you've created your video make sure to post it on your website, and create a QR code to place on your "Just Listed" postcards and property flyers.

2. Yelp

When you think of Yelp, restaurant reviews probably come to mind first. But consumers look to Yelp for reviews of everything from car mechanics, to dentists, to real estate agents. Make sure to fill out contact information so that those consumers can reach you, and keep an eye out for negative reviews so that you can respond to them. Maintaining a great reputation on Yelp will help you in the long run.

3. Sitegeist

Sitegeist can help you find detailed local neighborhood information for your clients with the touch of a button. The app pulls information including demographics, weather, popular restaurants, and more. Add these rich facts to your online and print listings to give your marketing materials a boost.  

4. SnapWidget

Instagram’s photo map tool is a great way to show that you’re an expert on the neighborhoods you work in. (If you’re not using Instagram’s photo map feature, we highly recommend it.) But what if you could put that map on your website, too? SnapWidget is a simple tool that generates a snippet of code so you can do exactly that. It’s a great way to advertise your local expertise.

5. Meetup

Hear us out; the popular social gathering site is a great way to connect with potential clients. Find and join groups based on interests (like hiking, books or pets) or demographics (some cities have meetup groups geared for specific age groups). Meetup is especially popular with people who are new to an area, and can be a great way to meet potential new buyers or simply just to network your real estate expertise in the local community.  


What are your favorite marketing tools, and how have you learned to incoporate them into your traditional marketing such as postcards or flyers? Let us know in the comments, we’d love to hear from you.

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Comments (7)

Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Great ideas for helpful apps that would make our lives much easier. I appreciate your contribution to the blog posts. Thanks!

Oct 14, 2014 12:38 AM
Donny Carter
Carter & Roque Real Estate - Frostburg, MD
Mountain Maryland Real Estate Expert

All great suggestions, I will have to check out some of them.  I would also like to add as a suggestion.  The free 30 second videos have been a big hit with our friends on Facebook.  It presents new listings in an interesting and low effort way!

Oct 14, 2014 12:55 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Yelp is terrible!  Please don't use it -- EVER!  Don't take this advice.   Do not "claim" your business on Yelp . . . they will commandeer that information and create a "business account" which they will NOT remove.  You can delete the account you made, but once you set up an account, they will duplicate it and you can never get rid of it.  Yelp has hurt a lot of small businesses with their negativity.  

Please stick to copy service and don't give advice to real estate agents.

Oct 14, 2014 04:27 AM
Shawn McNeal
Remax Eastside Brokers - Langley, WA
Shawn McNeal

Thanks for all of the Marketing suggestions, and the comments were helpful as well!

Oct 14, 2014 04:41 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Carla Muss-Jacobs, Principal Broker/Owner ,

I will respectfully disagree with you. Yelp can be a great tool for a real estate agent if you have clients that are willing to review your business. 

In fact, many voice searches that you do on an iPhone will use yelp results.

Those ladies, in Seattle, have done a very good job with their yelp presence. If I tell Siri (on my iphone) to find a real estate agent in seattle, their profile comes up as one of the first. This is based on their involvement on yelp and I can easily begin reading reviews about their business from 38 of their happy clients.

Reviews are not going away and neither is the idea that clients want to investigate their agent and see how other people that have used them in the past would rate their experience. If anything this is going to increase ten fold. Suggesting that someone not expose their business on yelp because they will create a business page for you and you will never be able to remove it is bad advice. Instead of worrying that someone might give you a bad review, worry about giving awesome service so that even if you do get a bad review from some unhappy person, you have twenty more amazing reviews from happy clients.

If you've had a bad experience with yelp, that doesn't justify making a blanket statement about the service. Consumers love it. The sooner we understand how to use these tools to our advantage the better off we will be.....cause they aren't going away.

And seriously? This is the welcome you give someone participating on ActiveRain? You tell them to stick to copy service. Should I tell you to stick to buyer's agency and not talk about anything else? Of course not. There is plenty of room for differing opinions in the Rain. There is no room for comments aimed at making someone feel unwelcome. 

Oct 14, 2014 06:37 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Haven't heard of Sitegeist, I'll have to check that one out.  

Oct 14, 2014 06:54 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

So glad to see the information on valuable marketing tools.  There is so much to chose from that it is great to hear the opinions of our Active Rain members.

Oct 14, 2014 11:09 AM