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Perception: stylish outfit and fancy car - then there is me.

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Real Estate Broker/Owner 8639604

 

How much business am I losing by not being stylish and driving a fancy car.  I drive a 5 year old Town and County. Not fancy by any means but it will seat 7 total if I need it to.  It is functional.  Will a new one get me more business?

As for clothes,  I see some agents dressed like they are going to a party (non casual dress). I'm  a little more laid back.  When I look at houses I sometimes go into attics or crawl spaces.  Not good  places to go if you have to worry a lot about your clothes.  Years ago I wore a suit every day but not any more. 

 I suppose I really should stop cutting my own hair but it is a habit I got in college when I had no money and tend to go back to when I don't have a lot of time to go to a barber.

Don't even get me started on shoes.  I never notice shoes but my girlfriend does.  She says she doesn't want to change me but after we get married I will need to make "adjustments".  But not change.  Humm.

 See, for me to make my clothes match I have a hard time with it unless I go for all gray or all beige.  It makes my life more simple.

 So, do things like our cars, our dress and our hair cut influence whether or not a buyer or seller will deal with us?

Some folks go for weird others for what is in style. I just try not to let my clothes clash.  Women, I think, see this differently than men...but as in many things I may be wrong about that.

 

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If you are in the market for a home in the Cherry Hill, NJ area, make sure you hire an agent who will work for you on your side of the transaction. Paul Howard is the only Exclusive Buyer Agent having an office in South Jersey. Paul, owner of NJHomeBuyer.com Realty in Cherry Hill, is a member of the highly selective National Association of Exclusive Buyer Agents, representing buyers ONLY, 100% of the time.

If you are thinking about buying a home in the Cherry Hill, New Jersey area in the near future, call Paul at (856) 488-8444 or send an email for free information.

NAEBA puts the E in EBA.

 

 

Posted by

 

Paul Howard, Broker

NJHomeBuyer.com Realty

80 Barclay Center Suite 4A

Cherry Hill NJ 08034

856-488-8444

Comments(18)

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Rob Graham
Windermere Real Estate - Seattle, WA
Rob Graham

I have wrestled with this question too.  Unfortunately perception is reality.  If you don't look successful some clients do not see you as successful.  Sometimes you have to play the game.  Guess I have to go buy a new car now.

 

Apr 02, 2008 08:29 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

I feel your pain, Bob.  I guess we all have to 'make adjustments'.  But of course - not change.  Right.

 

Apr 02, 2008 09:31 AM
James Monastero
Texana Bank - Fuquay Varina, NC
The Matchmaker

When it comes to selling homes, I think some clients are superficial and want to be towed around in a Mercedes or BMW. I know a huge part of being successful is selling yourself AS the commodity. Kind of like branding any kind of product. The people that go for that kind of stuff though will probably lose out in the long run.

In the mortgage industry, buying a fancy car was a way to keep up with your colleagues. I have a Jeep. I bought it new 5 years ago, and have not gotten a new car since. Everyone else? Jags, Porsches, Audis, BMWs- whatever it took to look successful to other loan officers I guess- most of the people I worked never even met their clients! I suppose it has a lot to do with ego. Now, most of them have had their fancy cars repo'ed.

Keep your T+C! there's nothing that screams 'fake it til ya make it!' like an agent with a gigantic SUV hauling around an empty briefcase. Sounds like you are in it for the long haul, so forget keeping up with the fools.

Apr 02, 2008 02:21 PM
Sue Riley
RE/MAXPrestige - Van Alstyne, TX
GRI

I think that it is a balance. I want to look put together and professional in what I wear but if I am showing lots of homes and are going to be in and out my car I will wear suitable clothers.

As far as the car is concerned if your car is too flashy people think that you are overpaid. I think that as long as your car is clean and presentable it should not matter how old or what make it is.

For the record I drive a 08 Honda Accord (Yes I just got a new car) mainly because I needed something that is economical.

Sue

Apr 02, 2008 02:50 PM
Harold "Hal" Place
A1 Connection Realty, Inc. - Sun City Center, FL

Good morning Paul,

I believe a picture is worth a 1000 words. When I was young and working one of my first jobs, in Retail, the Assistant Mgr. told me appearance would drive success. His example was...if you needed assistance form a knowledgeable person, would you approach a well dressed person or a person that was dressed like a street bum..... He further stated that we associate knowledge and success with appearance. Not that the well dress is always smarter, but they are perceived to be. His thoughts guided me thru my business life.

Apr 02, 2008 11:30 PM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

You are right Jennifer - the long haul it is.  When I see someone dressed in an expensive suit, perfectly shined shoes, perfectly manicured fingernails I look for someone else to deal with.  I figure anyone spending that much time to dress is trying to cover up for a lack of knowledge.

 Sue, Balance is good. Thanks for the insight. I agree about the flashy car.

 Hal, I learned long ago that I am unable to accurately judge the knowledge someone has by their dress.  When I was in graduate school I was in a professors office and asked about another teacher.  A couple other students were there and mentioned one they considered excellent and brilliant.  They said I just passed him coming in. I said I saw a guy I thought was the janitor  but I didn't see a teacher.... they said, "that's him".  I was in a couple of his classes and don't think I ever had a sharper or more thoughtful instructor.

So, I guess whether I would ask the well dressed person or the one dressed like a street bum might depend on the situation and what I wanted to know.  Now if you let me talk to them both a couple minutes first I'll start to form an opinion.  

 

 

Apr 02, 2008 11:57 PM
Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC
I believe clean and presentable is the way to go. A business suit can seem stuffy. We want our clients to feel at ease with us. Afterall, we ARE just like them no matter what brand name we might me wearing or driving.
Apr 02, 2008 11:58 PM
Sandra Workman
Coldwell Banker Realty - Bradley, IL
BBA, Broker, CRS, GRI, ABR, SFR, CNE, ePRO, CNHS
As long as your appearance and demeanor is professional, who cares what you wear!  I've seen men in jeans and jacket that looked more professional than one in a suit. 
Apr 03, 2008 01:09 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

One thing I have come to accept at truth is that if you're not comfortable no matter what you are wearing, driving, etc. you will not come across as being natural. People respond to people that are natural. Sandra's comment about seeing men in jean and a jacket look more professional than a man in a suit is spot on. Be neat, clean and drive a clean car that you like and most everyone will see that you are being yourself and you will do just fine.

Best,

Scott 

Apr 03, 2008 11:41 AM
Tricia Flicker-Miller
Cressy & Everett Real Estate - Elkhart, IN
Cressy & Everett
That is a struggle!  I have heard from several people that if you want to play the part, you should look the part.  I don't know that I agree 100%, but does it sound bad if I also say I wouldn't want my REALTOR to drive me around in something small, dirty, or seemingly unsafe?  I have seen some cars agents drive that really make me wonder.......
Apr 03, 2008 12:00 PM
Joseph Grabowski
Keller Williams Preferred Real Estate - Yardley, PA
REALTOR - 4saleinbucks.com

I drive a 1994 Toyota Camry, and wear whatever i think is comfortable (usually jeans).

I don't drive clients around. They should have their own car. If they don't, then they should be looking at cars instead of houses.

Apr 03, 2008 12:55 PM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

Laura,Sandra, Scott,...I agree. We are them and they are us. Trying to be anyone else just puts up a barrier.

Tricia, I think most people want someone who appears to at least be able to take care of themselves.  If they haven't or can't it may bring into question whether or not they can take care of them.

Joseph,  I wonder if it is the area you are in.  I don't want people following me if I can help it. I want them in my car with me where I can talk to them.  Of course, if they want to drive me around I'm fine with that too.  (I don't let my clients look at cars till their loan closes.)

 

 

Apr 03, 2008 01:21 PM
Joseph Grabowski
Keller Williams Preferred Real Estate - Yardley, PA
REALTOR - 4saleinbucks.com

Paul,

I think plenty of agents around here cart clients aroud in their car. I don't. Sometimes, if they invite me, I will ride along with them. I don't want to drive them around. I would rather have them talk about the last house they saw, without me there. I think they are typcially more comfortable discussing things amongst themselves.

I think you misunderstood what I was saying about the cars; if they need a ride cause they don't have a car, they should be trying to buy a house - they should be buying a car.

Apr 04, 2008 02:04 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444
Joseph, I guess I figure if they wanted a car they would already have one.  I find that the time in the car is a great time to talk with them about various areas and ranking of the homes and why. I haven't found that they want to keep that from me - actually if I did I wouldn't be comfortable working for them.  Different strokes I guess.
Apr 04, 2008 02:57 AM
Joseph Grabowski
Keller Williams Preferred Real Estate - Yardley, PA
REALTOR - 4saleinbucks.com

I guess you really just dont understand what I am typing.

Basically, If they cannot afford a home, then they shouldn;t be house shopping until they can afford a car.

And families like to talk amongst themselves about things; it's call privacy - some still like it and respect it. They don't need some sniveling agent to listen to every detail they talk about. If they like the home, you'll know almost immediately.

Apr 04, 2008 07:23 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

 

Joseph, why do you assume that the reason they don't have a car is because they can't afford one?  I have never seen a case like that among my clients. Also, i don't force them to go in my car. I suggest it.  If they don't want to that is fine but most do. Why do you assume I would bring a sniveling agent with me? Besides, if they like the home and I think it is a piece of crap I want to be able to tell them why.

 

Apr 04, 2008 08:34 AM
Joseph Grabowski
Keller Williams Preferred Real Estate - Yardley, PA
REALTOR - 4saleinbucks.com

Paul, unless they flew or took the train into the area for home showing, or are in a center city environment, they should have a car.

Are you tellng me you have clients who buy homes and don't have a car? Maybe they need to get their priorities in order.

I never assumed you would bring a sniveling agent. lol

I can tell them my opinion about the home while I am in the home and can point out defects, or point out things they might like. We can discuss the home in the home. Not when we are down the road a few miles. The point I am getting at is that I can talk to the buyer about the home, when in the home, and they can discuss and mull over anything they choose while they are driving in their OWN car. They might actually want to talk in private like I said in the previous post. Ever shown a home where the seller insisted on being there and the buyer didn't want to talk about the home around them? The buyers didn't want the seller there, and sometimes the buyer doesn't want thier agent there while they discuss things.

 

Apr 04, 2008 09:09 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

 

Joseph,  I 'get' all your points. I still prefer they be in the car with me.  I think it is safer than having someone follow me to up to 6 or 7 sometimes more locations and the traffic issues that involves. They seem to appreciate the insights I can give them as we drive.  Then of course it is common for there to be only one person doing the looking. Usually it is a single woman (not that many single men buy homes by themselves).  Usually when I do have them follow me it is because the logistics work out better.  I meet them at the first location and they follow me to the last which may be near their home rather than drive all the way back from my office.   For me an average showing session will probably involve driving between 20 and 70 miles.  I think they like using my gas rather than theirs too.

Yes, I have had clients who didn't own a car...they looked for homes within walking distance of shopping and a train station.  

Apr 04, 2008 10:05 AM