Many real estate professionals are already aware of the importance of Google+, but not many know exactly how to use this newer social network or understand the value that it can create for their online marketing. While Facebook, Twitter, LinkedIn and other social networks are also essential for any business's online presence, Google+ shouldn't be brushed aside! Our Real Estate Virtual Assistant team manages and maintains the online presence for several clients and are well-versed in social media platforms both large and small. As a result, we've noted the many benefits of spending equal amounts of time in cultivating a presence on Google+. Just a few of the bigger benefits include:
-Increased SEO. Because Google+ is part of Google, you can bet that having a keyword-laden profile will increase your search engine rankings significantly. Links posted onto your Google+ profile or within status updates will be "crawled" by the search engine quickly, adding more credibility to your website, blog or any other link where you may be directing your connections. Additionally, the "tags" that you add to your updates also get ranked by Google+, so be sure to add relevant keyword tags to each and every update that you post! Typically, these will be things like "real estate", "XYZ City", "real estate agent", etc - So when people search for a "real estate agent" in "XYZ City", they may just come across your profile and contact information due to those tags boosting your search engine rankings.
-Advanced Capabilities. Currently, Google+ is the only major social network that features integrated video chatting capabilities. Known as Google Hangouts, users can quickly and easily connect via video chat - Particularly useful for real estate professionals that need to communicate with a long-distance client, run a webinar, be part of a meeting at the office or even all of the above!
-Huge User Base. While you may not hear much about Google+, rest assured that people around the world are exploring this social network every day! Boasting 359 million active users, Google+ actually claims more users than even Twitter. Our Real Estate Virtual Assistant team is excited about the vast growth of this social platform and the endless possibilities it creates for its users. By expanding your reach across these millions of users and connecting with your local community, you can see just how beneficial Google+ can be for your real estate business.
As always, if you have any questions or any trouble navigating the sometimes-confusing world of social media and online marketing, our Real Estate Virtual Assistant team is here for you. Whether you're a seasoned pro looking for a little extra brainstorming and collaboration or you're new to most things technology, we can help you reach your social networking goals!