Why Aerial Footage Matters

Real Estate Agent with Coldwell Banker SL3268673

Recently, I listed a home on 4030 N. Atlantic Blvd Fort Lauderdale, Florida. One of the deciding factors as to why the seller decided to choose me versus other Realtors is that I mentioned in the marketing plan that we would shoot extensive aerial footage of the home and the neighborhood in order to showcase his home. He told me that no one else that had offered their services had mentioned that they would do this, and that he thought it would make a huge difference in how the home was viewed by potential buyers.

Shortly thereafter the exclusive listing for $4,350,000 was granted to me, and I went to work, here are the results. Needless to say the owner is very happy with how things turned out, and inquiries on the property are coming in quickly.




Comments (23)

Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

I've been doing drone shots for s couple of years now, but only a handful, and it's something I need to push more as no one else here is doing it. I love your inside to out shots.

Oct 17, 2014 08:31 AM
Harold Satterfield

Unfortunately, the FAA has now grounded all drones used for commercial work. Several real estate groups and photography companies have been heavily fined for even using photos taken from drones. This IS a very nice way to show off properties but until the government can figure out what they are going to do, it could cost you a lot of money if you include any of this work in your marketing.

Oct 17, 2014 08:50 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

To the anonymous "Harold Satterfield": I don't believe that Michelle Real stated that the aerial photography was done by a drone-carried camera.  Perhaps it was, perhaps it wasn't.  I wonder why you won't use your actual name, when you're so quick to admonish.  My photographer also uses a drone-held camera, and the effects are marvelous.   I've no plans to relinquish aerial shots.

Oct 17, 2014 09:50 AM
Jackie Hawley
Coldwell Banker Professionals - Oxford, MI
Southeast Michigan Real Estate

I don't believe any of those fines have been held up in court

Oct 17, 2014 10:10 AM
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I too use aerial photos as well as video and I have never heard of an agent or photographer being sued. This is a great way to showcase homes and land and is not going away in my business. Great video...

Oct 17, 2014 01:26 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Well done aerial video and the views of the property and from the property are lovely!   Aerial views provide potential buyers with an enormous amount of information.

Oct 17, 2014 02:27 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Using UAS (drones) FAA Section 333 addresses the inaccurate comment by anonymous, #4, so your aerial video was superb and using drones to market luxury homes is a tool that is essential IMO.

I had the opportunity to examine a commercial drone and the operator informed a group of Rainer's at a meet up recently in Costa Mesa that operating a drone below 400 feet was the main FAA regulation to maintain compliance.

Oct 17, 2014 05:07 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Great job on that video. I had an aerial photgrapher contact me a few weeks ago in case I ever want to do something like this. Unfortunately, I don't have anything with those great views.

Oct 18, 2014 01:02 AM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer


Oct 18, 2014 04:53 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I saw my first aerial video about of a home sitting on the cliffs of Malibu.  The quadcopter went right through the front door and out the patio.  It was magnificent!  I do agree that you need a reason to use aerial videography.  Does your listing have views? Is the property expansive?  Sometimes the foilage overshadows the property and taking an aerial photo can get above the trees and bushes to show off the property.  As for the FAA, their concerns are tied to commercial use. Stay within the guidelines of the Federal Air Regs and stay away from the flight as commercial use.  Put the video together for the enjoyment of your viewers.  Isn't the aerial operator doing it for their enjoyment and the enjoyment of others?   He/She just enjoys showcasing property.  My husband, who has flight training takes video as a hobby and showcases this hobby on social media.  Potential owners, love to see video of the property, we provide the video as a service at no charge. 

Oct 18, 2014 05:23 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I have only recently hired an aerial photographer and have been really happy with the results. 

Oct 18, 2014 09:25 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

People ( agents and general public) have gotten into trouble using drones for commercial photography. major brokerages have sent out notices to their agents to not use drones until FAA gives a clear go ahead. Recently near here, and med star helicopter had to delay landing because someone was operating a drone to close to hostpital landing pad. In another instance, a US Marshall showed up to tell a drone operator he was breaking the law and to land his drone. Have to be careful not to operate near airports, hospitals, etc.

Oct 18, 2014 09:58 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Michelle - the home is perfect for aerial photography.  This puts the the view right in the picture and produces interest.  No surprise that the inquiries are coming in quickly.

Oct 18, 2014 01:25 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Nice job, Michelle!

Oct 19, 2014 03:31 AM
Steve Smith
Coldwell Banker Woodland Schmidt - Grand Haven, MI

According to the NAR Field Guide on the use of drones by real estate agents (http://www.realtor.org/field-guides/field-guide-to-drones-and-real-estate), the Federal Aviation Administration prohibits the use of drones for any commercial purpose except on a case-by-case basis where the operator has requested and obtained permission in the form of an airworthiness certificate.  Thus, the Field Guide states that "given the current FAA prohibition, the NAR recommends that its members not utilize this technology for any purpose related to selling property."

The NAR Field Guide is dated July, 2014, and events are changing rapidly.  Last month, NAR made a formal request to the FAA for an exemption to its rule, stating such an exemption would be "a game changer for the real estate industry" and a "creative and dynamic way" to present a property.

But, until the FAA changes its policy, impatient agents proceed at their own risk.  In the March issue of Realtor Magazine, an article cites the case of a photographer in Charlottesville, VA who was fined $10,000 for flying his drone for commercial purposes without the aforementioned FAA certificate.  The fine was overturned in court; but who among us wants to bet $10,000 they’ll get a likeminded judge if they're fined?  Also, it’s possible if not likely such a fine wouldn’t be covered by your errors and omissions insurance policy, since the insurance carrier would claim the act was done intentionally and with knowing disregard of federal regulations.

Oct 20, 2014 03:02 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Living in an area where there are 5 military bases I would be leery to use drones. Great that the fine was overturned but what did the Lawyer cost to make that happen. Think I will wait till it is resolved by FAA.

Oct 20, 2014 06:47 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Did you run into any trouble with the FAA?  I understand they are fining agents for this.  Or did you hire someone?

Oct 20, 2014 08:06 AM
Paddy Deighan MBA JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

 local real estate agent had a run in with a housing manager when the agent utilized a drone for aerial footage!!

Oct 20, 2014 10:45 AM
Michelle Real
Coldwell Banker - Fort Lauderdale, FL
Founder at The Real Team Coldwell Banker Previews

So far, no issues, no phone calls or cease and desist orders. Just a lot of marketing exposure. Thanks for the input guys.

Oct 20, 2014 12:27 PM
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

Active Rain has done a great job in bringing out the best potential in all of their members blogs like this one.

Mar 24, 2015 07:56 AM