Why Zillow is a Good Thing
They are well optimized so my listings get good exposure.
And their Zestimates are SOOOOOOO wrong!!
The first is a no brainer. Free exposure with a pretty decent format. My listings are attractively displayed with multiple photos and a good description. I can edit the photos and text, and it allows me to link a virtual tour.
Many agents belly ache that we are giving our listing data over too easily just for Zillow to sell leads to other agents. This is true, but there is nothing I can do about that. Most sellers would not be happy if I excluded Zillow from displaying their listing. And I don’t blame them. So for now I take the free advertising.
Many agents have also been whining lately about the inaccuracy of Zillow’s Zestimates or estimated house values. And they are correct. Most of the estimated home values on Zillow are crap. From my perspective this is a good thing. It bolsters my belief that sellers and buyers still need us. If a computer program can accurately price a home, it greatly reduces the need for real estate agents and appraisers.
So in my mind Zillow is a good thing- further proof for the need of a real estate professional and free advertising on a highly ranked web site.
Jackie Hawley, Realtor
ReMax Encore
Cell: (248)736-6407
Comments(4)