Over the past few years the world of technology has become increasingly more popular with home buyers.
In a world of instant gratification it is easy to peruse the internet and pick and chose which homes you want to look at.
Gone are the days of placing an ad in the newspaper or local real estate magazine and expecting results.
So, what are the avenues that real estate agents have today to market and sell your home?
We have at our disposal social media sites such as:
Facebook, Twitter and LinkedIn which all allows us to get the word out quickly and locally that your house is on the market. Most of my friends and associates I have on Facebook are right here in town and with a quick boost of a post I can showcase that listing to them, their friends and their friends friends to boot.
You can add videos, text and links to these sites for quick access to the listing information and photos. You want to use marketing avenues that are visited by the masses such as friends and family and most people are glued to these sites on a daily basis.
There are hundreds of internet sites that are both fee based and free that specialize in marketing homes for sale. Starting with your local MLS and spreading to Realtor.com, Trulia, Zillow, Homes & Land, Yahoo, Ebay, Google, Frontdoor, Cyberhomes, HouseLocator, and Craigslist to only mention a few. Some sites are better than others but, the key here is exposure. You're marketing the property, so you want to get it in front of as many potential buyers as possible.
Marketing your home on the internet is not rocket science but, it does take a skilled knowledgeable agent to get it done and to get your home in front of those buyers who would be interested in your home.
To sell quickly and for top dollar, it is important to set your home apart from the competition in the neighborhood and that includes online marketing. Working with your agent you must properly prepare a home to appeal to prospective buyers. Home staging is a very good tool that will accomplish this. Once you have prepared your home you can start the online process by taking the highest quality photos available that will showcase your home at its best. Most people will pass up an online listing that has few to no photos. Their thought is, there must be something wrong with it not to have photos. Max out those photos! Get every angle of every room possible. Showcase different features that the home has such as granite counter tops, wood flooring, spas and pools etc. These are things you won't find you can place in newsprint!
Another tool is to allow reverse prospecting of your property. This is something that is not available to you in news or home magazine ads. Within our MLS during submission we can allow for reverse propecting. This means that if someone else has set up a search for their buyer and it happens to match the specs on your house an email is sent out to that agent and/or potential buyer. Modern technology is great, isn't it?
The most experienced agents will stay on top of technology and embrace it as it changes. Making sure they are staying on top of the latest marketing tools available to them to help you sell your home quicker, smoother and efficiently