There are some things that I can be very ocd about, and today, 11am Eastern, I knew I could get onto the defined site and claim my new url which has a .realtor extension.
While I'm not certain of the value and the point of this, I'd rather lock myself in than to regret having done so later. The pain of later trumps the joy of having it today, that's what compels people's behavior.
There were several options.... ClaudeLabbe.realtor, 202Labbe.realtor (evidently based on my area code), CLabbe.realtor and dozens more suggestions. If my name were Jack Jones, surely I'd expect to have to fight for my preferred url and that would be logical to me. However, someone has already locked up Claude.realtor !!! I'm thinking there are maybe a dozen of us in the US (though it could be some guy up in Canada, it seemed one has to be a member of NAR to get this done today).
I choose BuyWithClaude.realtor due to the logic that I could use this to play and test out some ideas.
It would be interesting to know what you have experience with this rollout.
If you'd like to know more about guidelines and usage, hop over to this site...