Be very, very, very careful when spending money on social media...
Facebook and all the other social media platforms are PROFIT driven companies..they are designed to reel you in so you spend a lot of money.
Worse than that, a bunch of social media "so called experts" will tell you how great it is...also to reel you in to spending money with them so they can either teach you or set up ads for you.
I guarantee I know as much as anyone on the planet on what works and what doesn't work on social media.So, here is my best advice...
1 - They Say It Is Targeted - So what? You can target your brains out. For example, Scottsdale Arizona, Engaged or Married, Income over $80,000 plus etc... This doesn't mean that they are on Facebook looking for a home...they are probably just on there to talk with friends. The true ratio on Facebook and most social media is this: Impressions of your ad = 1000, Click Throughs 1% = 10, Potential Client 10% = 1. Did you see the math there? 1000 impressions to get one possible client, even when highly targeted. Remember these numbers before you run an ad.
2 - Offer Needs To Be Irresistible - People click Facebook Ads because they see something of great value or "what's in it for them". So, they aren't going to click unless your ad does one of the following. You make a "financial" offer they can't resist...an awesome discount, an awesome price on a home, etc. You can also put an "irresistible" home in the ad...one that stops them cold because of it's beauty, location, price etc. Last but not least a "unique" offer may get them to click through. Something that is "out of the box" thinking and gets them to say "OMG...I must find out more"
3 - It Takes Money To Make Money - Be prepared to spend money to get a return on your investment. Why do you think everyone like Facebook uses 'brands" to justify ad spending. It works for them because they spend tons of money in order to make more than they spent. In most cases it is just for "brand recognition". Be prepared to spend $100's to $1000's to get that potential client that returns you a commission that is worth $1000's to you. If you have the money and the math works..do it. Don't run ads with a small budget.
You should have all three of the above for your real estate business before you ever run an ad.
Just trying to help you make good decisions...
To your success,
Hugh
P.S. Click here for all my Real Estate Training articles...many on Luxury Home Sales ...
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