The real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to bush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are a number of helpful books that can provide powerful insights.
Here are our top seven real estate books every REALTOR® should read:
1.) Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect (Jennifer Allan Hagedorn) Many real estate agents face unexpected challenges while embarking on their career and building their network. This book tackles the tough issues of how to thrive in real estate, whether you’re a rookie or an experienced agent. In addition to practical advice, Sell with Soul comes complete with checklists and step-by-step guidelines along with solutions to common real estate dilemmas.
2.) Deliver the Unexpected: and Six Other New Truths for Business Success (Richard Robbins) Examining the popular myths of success that often cause entrepreneurs to stumble, this book uses a fictional parable to expose the truth behind success and personal achievement. This inspiring fable will guide real estate professionals toward both personal and business success by understanding the truth behind what it takes to be prosperous.
3.) 21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals (Frank Cook). As the title suggests, this book is marketed to rookies in real estate; however, the sales principals serve as a great reminder for Realtors in all stages of their career. Find tips on marketing your real estate business, dealing with competitors and developing a marketing strategy. You’ll also find interviews and insights from top producers in the industry.
4.) Mastering the Art of Selling Real Estate: Fully Revised and Updated (Tom Hopkins). The original Mastering the Art of Selling Real Estate quickly became the essential real estate marketing book of the 1990s. The latest edition features updated principles and strategies for today’s real estate agent.
5.) Endless Referrals (Bob Burg). Relationships are key to a lasting career in real estate. This book will help you build the skills you need to win over new clients, maximize your contacts and leverage current relationships. Find tips for qualifying prospects, securing an appointment and following through once the connection is established.
6.) The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results (Gary Keller). This book, from the author of the acclaimed The Millionaire Real Estate Agent, provides a host of tips for helping you avoid distractions and better balance your work and personal life. Learn how to simplify your life in a way that’s focused on doing the right thing, not getting everything right.
7.) How to Be a Power Agent in Real Estate (Darryl Davis). Realtors have a lot to juggle—this book provides tips for helping you work smarter, not harder. Find methods for better managing your sales process, your time, your listings, as well as the everyday needs of buyers and sellers.
Many of the books listed above encourage the importance of integrating technology, such as email marketing and the use of a CRM, into your real estate business. For many, this can be as simple as finding the right program, such as IXACT Contact, that’s tailored to their needs and their industry.
Have you read any of these books? Is there one we’ve missed that you’d recommend? Leave a comment below!