Our Real Estate Virtual Assistant team has long championed the multitude of benefits that come with regular blogging. From increased SEO rankings to giving your business and your brand a "voice", blogging is a fantastic way to both connect with the local community as well as showcase your professional expertise. We typically recommend blogging at least once a week, if not more, to maintain the interest of your readers and to keep your blog as up-to-date as possible. However, our Real Estate Virtual Assistant team understands that finding the time and inspiration for regular weekly blog entries can sometimes be tough. Between balancing the demands of being a real estate professional with a personal and/or family life, blogging can easily fall to the wayside.
The next time that you feel "stuck" or as though you may be using writer's block as an excuse to put off your next post, try these suggestions for upcoming entries! These suggestions can also help if you're having a tough week in trying to find something to write about or simply feel low on inspiration:
-An interview. Conduct and post a brief interview with virtually anyone that you think may have something of value to add to your blog. This could be a brand-new real estate professional who may just be getting their feet wet in the business, a seasoned pro, someone serving on your local industry chapter or any type of professional that you regularly work with (a mortgage expert, a home inspector, a real estate lawyer, etc). You may even get some extra attention because the interviewee may want to advertise the blog post as well!
-An area spotlight. Highlight a different area or neighborhood within your larger community each week, and write about what makes it unique and why it's a great place to call home. Not only will this give credibility to your local knowledge but it's a fantastic way to also connect with local businesses and give them a shout-out. While this works well if you service a city, with many diverse areas and unique neighborhoods, you can adapt it for suburban or rural regions as well.
-A how-to guide. Quick, step-by-step how-to guides will be helpful to homeowners that read your blog. These could cover anything from how to properly re-paint a room to how to prepare a home for an open house or showing. Utilize your professional knowledge to create handy step-by-step guides for homeowners that may be selling, buying or considering a move in the near future. Chances are, they will remember your blog's advice and return - Either as a regular reader or even a client.
With an industry that is always evolving and an endless array of blog topics to write about, there's no reason not to take some time each week to communicate with your readers. Our Real Estate Virtual Assistant team manages the blogging efforts for several clients, and is always available to assist you with your listing, marketing or development needs.