Everyone involved in marketing and sales should be familiar with the Fair Housing Act.
Buzz words in advertising, often associated with discriminatory actions of the past, especially those based upon race, religion, gender, disabilities, or familial status should be avoided. Be especially vigilant not to violate fair-housing rules by mentioning national origin, race, gender, disability or familial status.
Advertising under the Fair Housing Act doesn't just mean ads in newspapers, it also includes such things as applications, websites, flyers, brochures, deeds, signs, banners, posters, billboards, and photos.
It also means that the things you say about your property in writing, over the phone or in person are covered. Expressing an illegal preference or limitation to a fellow agent, broker, employee, prospective seller, renter, or to any other person in connection with the sale or rental of property is illegal.
“No pets” (except for service animals) and “no smoking” requests are “A” – “OK” to make. In reference to religious restrictions under the Fair Housing Act, putting up an ad for a community Christmas Party, mentioning kosher meals being served, or displaying images of Santa are not in violation of the Act, but advertising for a “Christian Roommate” or any other type of religious preference within a community common area is.
It’s a good idea to reexamine and be knowledgeable of the Fair Housing Act’s regulations to stay out of hot water. Reduce your risk of facing a Fair Housing problem, reread the Fair Housing Act.
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