Three Real Estate Relationship Building Mistakes to Avoid

Real Estate Technology with IXACT Contact Real Estate CRM

Relationships are key to any successful real estate business. While you know you need to take the time to build a report with every client, putting that truth into practice isn’t always so easy. REALTORS® have busy, hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.

While there isn’t an exact science to building better relationships, here are three real estate relationship building mistakes to avoid, no matter how crazy your schedule may be:

1.) Having a delayed reaction. We live in a society that expects fast results. If a potential new client or referral contacts you, whether it’s via email, phone call, or a lead generation form from your real estate website, you need to make sure you follow-up as quickly as possible. That’s why IXACT Contact sends you an immediate email alert and offers you the ability to automatically add prospects coming in through a contact form on your website to your database, while also instantly sending them a message to let them know you will touch base with them shortly.

2.) Looking forgetful. Clients want an individualized experience. That’s why it’s important to take detailed notes whenever you interact with them. More importantly, you want to take the time to review those notes prior to appointments, phone calls or follow up emails. With IXACT Contact, you can keep a detailed record of all client interactions.

3.) Failing to be a resource. Home buyers and sellers look to their real estate agents as a beacon of knowledge. If they need a resource, whether it’s a referral for a home inspector, a mortgage lender or a contractor, you should be able to provide it. Take the time to build relationships with service providers in your area. When a client has something done on their new home, ask who they used and what their experience was. Continue to build your business directory and prove to your clients that you are an expert they can trust and depend on.

Building relationships often begins with being organized. A real estate CRM such as IXACT Contact can help you not only keep track of your business, but your relationships as well. Avoid losing valuable clients. Start your FREE TRIAL of IXACT Contact today.

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IXACT Contact helps you build lasting relationships with past clients, hot prospects, and important referral sources.  The system makes it easy to keep in touch with clients the right way and to generate high quality new leads.  It also helps you manage the transaction side of your business, keeping you organized and in control.

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Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Teasing, delays, being put off... no one likes that. Deliver the goods for striking while the iron is hot. People want to trot. Not park, wait around killing time.

Oct 23, 2014 03:25 AM #1
Mike Warren
Real Estate - Colorado Springs, CO

Very nice article.

Oct 23, 2014 03:44 AM #2
Dan Edwards 425-276-7008
Keller Williams Realty - Bellevue - Bellevue, WA

"Looking Forgetful" is   really a bad one. I t only goes to show that you don't take your job seriously.  To avoid this, we can always make a note and create a reminder to our calendar  or even set the task  to our mobile phone. 

Oct 23, 2014 11:19 AM #3
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

 Mike - Glad you enjoyed the article!

Andrew - Couldn't agree more! When a client is ready to buy or sell, and even if they're just considering their options, nothing is worse than making them wait!

Dan - Absolutely! And a great CRM can help centralize that information in the cloud so that it's available on all of your devices no matter where you are.

Oct 24, 2014 02:35 AM #4
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Real Estate CRM & Marketing Made Easy!
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