As the great Henry Ford once said, “Whether you think you can, or you think you can't--you're right.”
This is such an incredibly true statement and so incredibly challenging to execute on a daily basis.
I was shopping with my wife the other day when I heard from across the store, “Hey, there’s that guy who thinks that he is a real estate agent.” Naturally, my head turned in his direction as quick as lightening to see who this person was talking about me (or another real estate agent that happened to be in the store as well) so obnoxiously in the middle of this huge and crowded department store.
Once I saw who it was, I immediately started laughing out loud as I discovered it was a client of mine who was simply messing with me. I went up to him and shook his hand as he laughed and said “thinking you are a real estate agent is half the battle, isn’t it”. He actually said “ain’t it” (remember…I’m in Kentucky!)
He was on the right track with what he was saying. However, I believe that it’s way more than half the battle. It’s more like 90% if you ask me! There is a lot that goes into running a successful business as a Realtor i.e. prospecting, marketing, customer service, management, systems etc. However, mindset is the most IMPORTANT and the most NEGLECTED.
As Realtors, until we “think” of ourselves as successful and professional business people and carry with us a consistent mindset of gratitude and positivity, we will never reach our full potential. Once this mindset is consistently achieved, it will impact our businesses in tremendous ways. We will handle our business in such a way that we will attract clients to our services and will be able to build a business based on referrals, instead of countless direct mail mailings and door knocking.
So, let's start working on positive and productive daily habits that affect our mindset and watch our businesses grow as a result.