Buy a Ring...Get a Gun

By
Real Estate Broker/Owner with TechTown Realty, Licensed in Texas 578384

A jewelry store here in Lubbock is offering "buy a ring...get a gun."  Only in Lubbock, right?  You still have to pass a background check of course.  The ring has to cost more than$2900.00, and this promotion is leading into hunting season.  The store owner says it is really an offer...but just kind of for fun too.

So, makes me wonder about Buy a House...Get a Gun.   Now I know the cost of a gun would exceed what I can spend on a closing gift.  Well, that is debatable.  Some say the $50.00 limit pertains only to referral fees while others believe it extends to closing gifts. 

However, if I engrave the stock with my name and phone number, then it is considered marketing and I can spend whatever amount I choose.  This is what a premium kitchen knife company says when promoting their knives for closing gifts.  When I told my husband about this he suggested it might be unseemly to give a a gift that is later found at a crime scene.  So I am still pondering this marketing strategy.  If a gun or knife collected at a crime scene is engraved with my name and contact information what are the odds that I will be called by the investigator?  And more importantly, what are the odds that he/she is ready to buy, sell, or invest in real estate?

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Rainmaker
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Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

You may be happy to know that it's not just Lubbock.  We had a similar promotion run by a jewelry store in metro Atlanta a few years ago.    You would have to be pretty familiar with your clients views on gun rights before presenting them with the engraved gun.  I say stick with the hand grenades, much less political.  LOL

Oct 23, 2014 10:07 AM #1
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Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Maybe on,y South of the Mason-Dixon Line. Maybe safer and less controversial to pay a month's monitoring fee to the security company than to give them armament

Oct 23, 2014 10:32 AM #2
Rainmaker
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Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

Mary,  a beautiful read today with some interesting must have useful info. Hope to catch some others down the road.

Oct 23, 2014 02:16 PM #3
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Mary, and you would feel totally awful if one of your buyers' small children was injured, or worse, with your closing gift.  Yikes!

Jan 05, 2015 07:20 AM #4
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Rainmaker
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Mary Benton

TechTown Realty in Lubbock
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