To Register or not Register

By
Real Estate Agent with Berkshire Hathaway Home Services, First Realty 336500069

I would love to hear anyone's input on registering on Realtor's websites. I have two websites currently for Newton, Ia the first one is http://www.doyledevoe.com/ and my other one is http://www.newtoniowarealty.com/ one is from Best Image Marketing and the other one is prostepmarketing.

A couple of months ago I decided to make everyone register if they wanted to see interior photos of homes so the customer has to put in his name, phone number, e-mail address then he can look at homes on our website to his heart content. Obviously the reason I make them register is to capture more leads for  our listings.

This past week I recieved a nasty note from a guy and he really gave me a earful on what he thought about signing up on my website. I emailed him back with a nicey nicey note. I bet he was loving me.

I have heard both good and bad about making people register on your website to see your listings. Any advise or comments I would love to hear. I'm thinking about turning off the registering on our websites.

 

Posted by

Geri Doyle

Doyle & DeVoe Iowa Realty

Newtoniowarealty.com

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Rainer
15,250
Rod Rich
Atlanta Communities Real Estate - Atlanta, GA
Atlanta- Associate Broker

Forget about the nasty responders you don't want their business anyway. The biggest issue with requiring registration is that you may be driving prospects to other sites where they don't have to "give it up". I say you have to look at this regionally and what are others in your market place doing.

As much as I don't like to give the milk for free, sometimes it's a necessary thing.

Apr 03, 2008 12:34 AM #1
Rainmaker
182,657
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL
Geri...just let that guy be and don't let it worry you.  I changed that on my site so they do not have to register, because the people who felt "forced" to would just give false information anyway.
Apr 03, 2008 02:31 AM #2
Rainer
5,424
Jennifer Samountry
Minneapolis, MN
I leave sites I have to register with.  People know it is a sales tactc, they know of they register they will receive a call so they go away.  I know people do it and it works for them.  I want my properties seen!  You can have buyers and sellers fill out forms if they wish to be contacted, but I don't think anybody likes registering.  
Apr 04, 2008 01:15 AM #3
Rainer
14,319
Geoff Scowcroft
Coldwell Banker - Studio City, CA

I don't make people register to see things on my website that they can find elsewhere. Can you come up with a unique value add to encourage registration for other items (market stats, etc.)?

Apr 06, 2008 04:34 PM #4
Rainmaker
430,921
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Parts of my website, do require registration. It does help me to know that someone is taking the time to register.  Sometimes it is a ficticuous name, but, I'm over it:)

It's a Good Life!

Fran

Apr 14, 2008 11:54 AM #5
Rainer
14,970
Kelsie Compton
Triangle Choice Realty, Inc. - Cary, NC
Cary NC Real Estate

Geri - I did require registration but stopped in February of this year.  I get fewer leads now, but the leads I do get want me to contact them and they enter accurate contact information.  Good luck with whichever choice you make!

Best Wishes,

Kelsie

Apr 14, 2008 04:04 PM #6
Rainmaker
4,432,083
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
People have to register on my site for more information but they can opy out of receiving email from me and yet look up all the information.
Apr 14, 2008 10:58 PM #7
Rainer
11,796
Peter Wolf
Coldwell Banker - Valley Village, CA
I have heard argumens on both sides of the question.  One one hand, you would like to know who came to your site.  On the other hand, unless the information is unique, why should someone sign up to get what they could get elsewhere without divulging their identity.
Apr 15, 2008 10:24 AM #8
Ambassador
378,409
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

Before I became a Realtor, I never registered and I hated that they would ask me to. I used to think they just wanted my information so they could contact me:)  And if I wanted to contact them, I would.

I still feel the same way and I do not ask for information from anyone. They know how to get me if they want me.

We have to be realistic about the way the Internet has expanded our business practices. We are here blogging to increase business and that alone will bring in buyers. No need to capture them until they come to us.

The object of the game is to have something "they" want:)

Apr 15, 2008 04:05 PM #9
Rainmaker
91,336
Geri Doyle
Berkshire Hathaway Home Services, First Realty - Ankeny, IA
CRS, E-PRO Relocation 6415215678

I appreciate everyone's feedback. I changed my website so people don't have to register I'll keep you posted.

Geri Doyle

www.doyledevoe.com

Apr 28, 2008 10:52 AM #10
Rainer
11,754
Mary Pichardo
Keller Williams - Mira Loma, CA

I know that before I became a Realtor I would give bad info. I just wanted the info I wanted. If I decided to do anything with it I would. My website does not ask for info unless they want to give it. Sometimes people are looking for family and do not want to be bothered yet. But they will remember you when the time come.

Mary pichardo

Apr 29, 2008 09:41 AM #11
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Rainmaker
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Geri Doyle

CRS, E-PRO Relocation 6415215678
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