= VERY BAD, VERY VERY BAD (Seinfeld episode)
Ok..now that I have your attention. I am writing this blog to help save you money when thinking about using your marketing dollars to advertise.
Are we not continually searching for the magic solution to help deliver more leads in a cost effective manner? Well, I have been looking for over 10 years and I have tried them all out. Top Producer, Google Ads, Local Ads, etc..and of course Trulia. Now, I know that we may have a few of you out there who may doing well and even have had success with your ad. However, let me quickly explain.
Since Google has been kind of slow recently, my partner and I decided to try something new. We were constantly being "bombarded" with Zillow and Trulia to buy zip code areas. I was always against it but finally gave in to try it. A great zip code came open and we jumped on it.
We went in head first and started to create a profile, you know the picture, adding our "about us" page, and of course all of our past sales. We even got a few great reviews from past clients. So here we are 5 star ratings, great zip code area, nice profile and ZERO leads in over 7 weeks. Oh sorry, we did get a couple of rental leads from my partners listings and someone who wanted info on a trailer priced at $49,000. Mind you we are in a zip code of mainly 400k-6million waterfront homes.
So I called and spoke to our representative (nice guy) and said, "are we doing something wrong?" He repsonded with "let me check your account". After a few minutes his response was "Nope everything looks good". So we talked for a while and he agreed that we should maybe try another zip code area where we would get a higher % of the market. I said "great let's do it." We paid up front for the 6 months and we should have a balance left." The representative said, "oh no you can't do that unless you sign for another 6 months".
REALLY!! Now I know that TRULIA and ActiveRain are now one, but do not want this to be a reflection on ActiveRain. I have reached Ambassador Status so I do not want to lose that.
I know I have gotten a little lengthy and do apologize, but wouldn't you think TRULIA would want to see their clients be successful to keep the ongoing business? If they believe in their product and think that changing zips would make a difference and with the money in their pockets from being paid up front why not just do it?! Well, needless to say after a few more emails and no repsonse from them, we did not want to continue our contract based on the previous 7 weeks.
Anyway, I have vented enough and hope you do some serious research into TRULIA ads before signing anything. If I were to put that paid up front money in GOOGLE ADS I would have gotten 50-60 leads already based on what I averaged over the past 10 years.
Thanks for reading,