Three easy ways to get more from your direct mail campaigns

Services for Real Estate Pros with

 At, we’re inspired when you succeed (our unofficial office-wide mantra is “I will own my customer’s success”). We want you to get the most bang-for-your-buck from your direct mail campaigns. That’s why we’ve put together a list of 3 easy ways to generate more sales from your print advertising. We also offer a free marketing consult to help make sure you stay on the right track throughout your whole campaign. 


1. Use variable data


Variable data printing is a process that lets you customize each postcard you send with unique text or images. For instance, we can help you create a postcard campaign that automatically prints each postcard with the recipient’s name incorporated into the design. It’s a great way to create an eye-catching piece. Using variable data really helps personalize your postcard and can be a valuable tool in your sales arsenal. It’s also something few real estate agents do, so you’ll stand out from the competition. For more information on variable data, please call our VIP Support line at 800-260-5887.


2. Go big


When it comes to catching your prospects’ attention, bigger is better. Try sending giant postcards (8.5x11). Giant postcards stand out in your recipients’ mailboxes, making them impossible to ignore. You really want the postcard to stand out!  Take advantage of the larger design by using big, bold fonts.


3. Aim for skim-able


The best way to make sure your prospects read your postcards is to make them easy to skim. If your prospect only reads one sentence on your postcard, what would you want it to be? Try emphasizing that sentence with bold text. For easy to read postcards break information out into short paragraphs with headings, use bullet points when necessary, and be sure to leave plenty of white space between sections of text. is here to make sure you have a successful postcard campaign. Call, click, or chat us! We’d like to give you 50% off your first order. Yep, you read that right. Get 50% off your first postcard order. Just click here and use promo code ACTIVE14045.


Comments (1)

Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Great tips.  I am going to have to look into this marketing idea.

Oct 29, 2014 12:36 PM