Why For-Sale-By-Owner Homes Do Not Sell.

Real Estate Agent with Keller Williams Realty

You obviously know your home better than anyone else but that doesn't mean your the best sales person for your propety. Nearly 15-25% of all listings do not sell. The market rejects them, in other words, the market didn't accept the Marketing Effort, the Price, the Condition, the Location, or a combination of these areas-perhaps all four of them! 

You control the Price and Condition, while an Agent controls the Marketing Effort.


1. Marketing Effort

  • For Sale Sign
  • Magazine Ads
  • Newspaper Ads
  • Color brochures
  • Websites
  • Home tours
  • Broadcast email
  • Team caravan
  • Feedback
  • Virtual tours
  • Multiple photos in the MLS
  • Much, much more!


2. Condition.

  • A hundred dollar bill is a great metaphor; they all look good, but people will always choose the nice, clean, crisp one over a dirty wrinkled one. How does your house look to others? This is the crucial important difference between Showing Condition and Living Condition


3. Price. 

  • Being overprice is usually the reason why a Home did not sell in the first place, but condition will help determine what the market is willing to pay. Remember, YOU control the price and conditon. The wrong price attracts the wrong buyers. It creates a bad reputation for the house in the market place and makes properly priced homes look even better.


4. Location

  • Nobody can do a thing about the location of their property except to accent the positives and minimize the negatives. 



Who you decide to sell your home makes a very significant difference! To get that difference call Tim Lockhart TODAY! 940-704-7058

Comments (1)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great call to action...hope it drives biz your way, as the "go to" person.

Oct 29, 2014 01:58 AM