In the realm of real estate websites, there are several goals every online portal should strive to deliver to real estate consumers. A real estate website should help consumers enjoy an easier search experience, allow them to quickly find the information they want, offer user-friendly Telluride property search tools and enable the website visitor to be in greater control of every aspect of research and fact-finding while assuring them their personal identity will always be respected. I'm told that means my website needs to be "sticky". But not in an adversarial way.
Nice People are "Attractive"
While reading my Telluride newspaper website, I stumbled upon an article that caught my eye. The title was "Literally Speaking." The article in a nutshell is about being "nice" in all our relationships, personal and business related. One of the key references we are all familiar with is "you can catch more flies with honey than with vinegar". Another reference used in the article included how fly paper works. FYI... I believe people are people and they are not flies. But I do like the idea of offering a sweeter approach to attracting people. In other words, I want to be "attractive." I think that quality comes through my Telluride Condo website too.
Protecting Those Who Visit Your Website
If we are going to be literal, let's get one thing straight right up front, people who visit my website (or any other website) are real people who deserve to be treated with the utmost respect. Unfortunately, there are many real estate training courses being offered where consumers are constantly being referred to as "leads". I think that term is de-humanizing and establishes a "us against them mentality". When I visit a website to find information or make a purchase, I want to be treated with respect too. If I do decide to provide my name and email address I want to be assured that the site owner will not immediately (or later) fill my inbox with spam emails or sell, rent or share my private information with anyone. Internet empowered real estate consumers want those same privacy assurances from us. That being said, whenever a consumer makes any request on the Telluride Condo Hotline website, they are told their personal information is positively safe and will never be shared, rented or sold to any third party!
Back to the Fly Paper Marketing Idea
This is a tough business fraught with emotional, stressful situations but we can be nice people in the midst of a difficult situation. That means we need to be genuine, honest, act with integrity, be polite, and even be "sweet". If we are, we will be "sticky people" who are more attractive to consumers. Now that's real success!
Until my next update,
BETTY CUTLER FAVIER, CRB, CRS, SRES, RSPS
Telluride Broker Associate
Peaks Real Estate Sotheby's International Realty
136 Country Club Drive
Telluride Mountain Village, CO 81435
p. 970.369.5611| f. 970.692.8427| m. 970.708.2099
Artfully uniting extraordinary properties with extraordinary lives!