Text Messaging Etiquette for the Real Estate Industry

Real Estate Agent with Long & Foster Hampden MD RE License 579412

Text Messaging Etiquette for the Real Estate Industry

I was inspired to write this blog by an article I saw on Facebook.  It was short and sweet and straight to the point but it missed a few points I think are important.  

Text messaging has taken over from phone calls and emails.  More people text now than call or email and if you have teenagers you'll know they text all the time. My 16 year old son sends over 3500 text messages every month and he doesn't currently have a girlfriend, when he did it was over 7000.

Here are some points:

  • Before you text anyone you should ask permission first.  Not everyone has an unlimited text plan, and not everyone has a phone that accepts text messages. 
  • Keep it professional always.
  • When texting with clients and business associates be as professional as possible, use proper punctuation and spelling.  It's best not to use abbreviations and short forms and you should treat text messaging the same as if you were talking on the phone or emailing. 
  • When it comes to text messages don't treat them any different than phone calls.  Would you call a client at 5am or after midnight?  If the answer is no, then don't text them either.  
  • Text messaging is immediate but don't expect the recipient to drop everything and answer you as quickly as you would rattle off a text message.  Just because you don't get an answer immediately don't text your client, realtor, loan officer every five minutes expecting an answer.  

Text messaging can help a transaction flow smoothly and can show clients that you are more accessible and tech savvy.  Text messaging is less obtrusive than phone calls and can be more convenient but don't jeopardize your professionalism for the sake of convenience.  

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If you are thinking of buying or selling an home in  Maryland give us a call at 410-292-0100 or start your search here and we'll talk about the market conditions and what your home could possibly be worth in today's market place if you are thinking of selling. If you are considering buying a home, there is no better time than now to buy. The tax savings and wealth building alone is worth the plunge into todays market.  Remax New Beginnings and I are connected with some of the brightest and best real estate agents in the world and can assist with your move here in Maryland or anywhere in the United States or abroad.  Ask me how.

June Piper-Brandon ~ Associate Broker ~ CDPE, CIAS, ePro, MRP

Long & Foster Hampden

410-292-0100 - Direct   410-889-9800 Office

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June Piper Brandon - Agent with Century 21 New Millennium

June Piper Brandon - Agent with Century 21 New Millennium


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Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

It's always wise to ask people their preferred form of communication.  If someone sends you a text, text them back.  If they email, respond via email.  To some it wouldn't be an issue if you picked uo the phone to respond but to some it would be.  If they wanted to talk they would have called you.  The psychology behind our job is very important for us to understand.

Oct 29, 2014 12:06 PM #1
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

June, I'm learning that texting beats email (which is becoming totally difunctional).  But what amazes me is that so many of us are so hesitant to just call.  I pick up my phone. 

Oct 29, 2014 12:20 PM #2
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

June,  a beautiful read today with some interesting must have useful info. Hope to catch some others down the road.

Oct 29, 2014 02:45 PM #3
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great post June!  In my opinion, the best texting etiquette is to not do it.


Oct 29, 2014 04:08 PM #4
June Piper-Brandon
Long & Foster Hampden - Baltimore, MD
Piecing Dreams One Home at a Time

I am with you Bob Crane unfortunately it seems to be the preferred method of communications amongst our Millennials, like emails I think texting leaves too much room for misinterpretation. 

Oct 29, 2014 08:17 PM #5
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