Making the Most of Your Reviews

Reblogger Ann Marie Clements
Real Estate Agent with Remax Realty Group 316581

You are looking for a restaurant or painter? Or Realtor? What is the first thing you do? Usually you ask a friend if they know of any, after then give you the name of their favorite many times the next thing we will do is look for reviews online. Reviews are very important. 

This is a great post and I enjoyed it very much, I thought you might also. 

Original content by Chris Miller

SUMMARY: Getting more online reviews, and making the most of them.

The last time I shopped for a real estate agent, I looked for who in the area had the most and best reviews. I ended up not selling my house at the time ... but signed that Realtor up as my first agent client!

Good reviews are both a valuable sales tool, as well as meaningful content for your website, blogREVIE or social media. 

 

REVIEWS AS A SALES TOOL

Well, I'm living proof of the truth of this just recently! I was on vacation with the family, and how did we decide where to eat? By reading the reviews on Yelp. Reviews have helped change how we choose those people with whom we want to do business.

In fact, if you have a website, your reviews are one of the most important pieces of information you can offer. Along with your listings, property search, and your contact info, it's part of your packaging that makes you seem worth considering.

It wasn't too long ago that the internet was not trusted as a reliable source of information, and those attitudes die hard. Being able to show the opinion of "regular folks" is more important than a long description from you about the great customer service you offer!

 

REVIEWS AS YOUR EXCLUSIVE CONTENT

I like to link to new reviews for my agent clients in social media. Not only is it a chance to show off the good things people say about you, it's a chance for you to put yourself in a good light, too.

For a quick social media post, you can say something like, "I'm so proud that my team and I were able to bring both buyer and seller together, and find a wonderful new family for a great old house!"

If you're a blogger, you can go into more detail, even if you don't want to reveal the identity of who wrote it. Put up a link to the review, and tell a bit of the story of the successful sale. What did you do to help make it happen? Don't just tell me how responsive you are to people's needs; add a little detail to make it more believable.

 

HOW TO GET MORE REVIEWS

You'll get some good reviews just from doing a good job. But let's get you some more than that!

Of course, you can ask. At closing, or some other time your buyer or seller is feeling good about you, just tell them how important it is for you to get good reviews. I know more than a couple of successful Realtors who do just that.

Here's another idea, however. The hotel business is getting good about handing out cards that ask for the reviews, and even tell you where to go to enter them.  You could hand out a card that says, "How Did I Do?" It could explain a bit of why reviews are important, and give the address of your Trulia or Zillow profile. 

If you're in the habit of giving a little gift at closing, this could be something you give out at that time.

 

Unless people decide to stop getting into real estate, reviews are only going to grow in importance. They're a very believable way to separating the best from the rest. How are you using your reviews to help grow your business?

We are now offering you an exclusive blogging service, where you get custom 1,000 word blog posts you can use on topics relevant to your brand:

 

> Longer blogs help your search rankings, leads and referrals.
> Get one every week, every month, or on whatever schedule you choose.
> We will do a complimentary keyword analysis to determine what your best topics are.
> We will also, for no extra charge, help you with social media tips to share your blog posts to your best advantage.
> The cost is a reasonable 20 cents per word, which, for a 1,000-word blog, is $200. You can control the expense by determining how often you want a post from us, and you can cancel the service at any time.

 

Chris Miller, President/Founder, MediaProsper Online Marketing

 

(216) 236-3955

chris@mediaprosper.com

   

       

 

Demand more from your social media and online marketing. Demand RESULTS.  

MediaProsper.com

 

 

 

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Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is a good re-blog selection and a great topic for a series of blogs. You should become an expert in getting positive reviews.

Nov 02, 2014 08:53 AM #1
Rainmaker
3,399,114
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ann Marie,  Like Roy said, great re blog and one that we should all be doing.

Nov 02, 2014 09:02 AM #2
Rainmaker
2,325,609
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Anne Marie. Reviews, testimonials or recommendations, no matter what you call them are looked for these days by everyone that may look to do business with you.

Make it a great week!

Nov 02, 2014 06:07 PM #3
Rainmaker
38,099
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Roy Kelley Good Morning! On my way to a BNI power meeting. I will bring up reviews in the meeting.

Joe Petrowsky Hi Joe! Good Morning. I totally agree with you. 

Will Hamm Good Morning! we really should all be doing it - as well as doing it for the people we work with. 

Nov 02, 2014 08:51 PM #4
Rainmaker
634,111
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

I'd not seen this post before, thank you for brining it to my attention.

Also, I need to spend some time on this, silly me...I think of a review as a review, though it's really so much more.

Nov 03, 2014 11:03 AM #5
Ambassador
2,208,491
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I think the hardest part is each company requires clients to file a separate review (Zillow, Yelp, etc.)

Nov 05, 2014 03:34 PM #6
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Ann Marie Clements

Montgomery County & Frederick County
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