The $100 Real Estate Problem

I see a common occurrence across all markets when looking at real estate websites. The internet is by far the most valuable tool for advertising our listings yet I see something very wrong with real estate agents’ pricing strategies. Have you seen homes listed for $99,900, $199,900, etc.? I see them all the time in Indy.

We operate out of Indianapolis, Indiana and as of right now, there are 95 listings with a price range from $99,900 to $100,000. Only 29 of these listings are priced right at $100,000, the rest are a mixture of prices, $99,999, $99,997, $99,950 and so on. My argument is this: If you can price your listings at the exact price point that is utilized by the major real estate search engines, you should do it.

Here is Why - (Link opens in a new window - please comment here)