You Are Only As Good As Your List

By
Services for Real Estate Pros with expresscopy.com

 

Imagine this scenario, you and expresscopy.com have partnered and just created an amazing looking postcard with beautiful images and has the “curb appeal” that we all look for. You have a clear call-to-action, a great offer and a headline that would make Madison Avenue proud. The only thing left do is to send the postcard out the door.  Sounds like an easy thing to do, right? That’s not always the case. Developing a strong list is essential to any successful postcard campaign. Below are some pointers to help you make sure you are reaching the right people. As always, expresscopy.com offers a free marketing consult to help you through the process as well.  

 

Target Audience

The first questions you should ask yourself before you start any marketing campaign is, “Who is my target audience and what does my customer profile look like”? Any marketing campaign will be doomed from the start if these questions aren’t addressed. 

 

Find your target audience by researching demographics such as: location, age, gender, income, homeowner/renter, etc. These are all factors in determining the customers who are the most likely to be buying or selling in your market. You know your market better than anyone. Having the customer data to support your expertise will make you even more lethal in your sales. But remember, neighborhoods, especially in urban areas, are constantly changing so it is important to continue to ask yourself who your customer is and who could be a new prospect. 

 

Mailing Lists

Expresscopy.com will help you explore all of your list options and will actually provide the list for free.  The most common lists our customers use are the following: 

 

Sphere of Influence- This one is the easiest. Always keep up with this list and make sure you have current information about each of your customers. These people already trust your market knowledge and will hopefully be repeat customers when they are looking at buying and selling in the future. 

 

Targeted Mailing List- This list allows you to target very specific audiences. Target by age, gender, income, homeowner/renter, buying habits, children present, etc. This type of list maximizes efficiency because it allows you to mail specifically to your audience and not waste postage and printing on postcards that would go to people who are not interested. Team up with expresscopy.com to make sure that you aren’t missing an opportunity to use a targeted postcard campaign to build your client base. 

 

Measure Results

Be sure to track your results and ask customers how they heard about your company. Not every mailing is an immediate success, but the data you get from them and what you learn always is. It often takes multiple mailings to come up with a formula and design that gets positive results. Done correctly, direct mail postcard marketing is an excellent way to grow your profile and business. Just remember to target the right people and repeat, repeat, and repeat.

 

Expresscopy.com is here to help you  have a successful postcard campaign. Call, click, or chat us! We want to earn your business and help you reach your marketing goals! We’d like to give you 95% off your first order. Yep, you read that right. Get 500 postcards for just $10. Just click here and use promo code ACTIVE1404

 

Comments (6)

Jack O'Neal
HomeSmart Elite Group - Gilbert, AZ

Your "list" is definitely an important factor in reaching your target adience. You have to know what you want to be able to sell it.

Nov 04, 2014 02:19 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I like the offer of 500 post cards for $10/ . I wonder if you have a special on business cards. I will check out the site.

Nov 04, 2014 09:03 PM
expresscopy.com (design, print, and mail postcards!)
expresscopy.com - Portland, OR

Hi Gita! We actually have a business card special running today: 250 Business Cards for $9.95. Just use code EM9937 when you check out. It's geared for one sided business cards (but will apply to two sided designs) and good through midnight on 11/8.

If you have any questions about designing and ordering your business cards, feel free to give us a call at 1-800-260-5887. Our customer service reps are always happy to help.

Nov 05, 2014 01:34 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

500 postcards for just $10? Wow! Now can that be my 500 addresses or a specific farm only?

Nov 05, 2014 10:53 AM
expresscopy.com (design, print, and mail postcards!)
expresscopy.com - Portland, OR

Hi Praful, you can definitely upload your own list of addresses! Give us a call at 1-800-260-5887 if you'd like a tour of the site or any assistance in creating a campaign.

Nov 06, 2014 04:31 AM
Anonymous
Michael Sitarzewski

Lists are incredibly important, and targeting is often touted, but rarely accurate given today's M conversion rates. Have any of you seen BOOST? It uses geolocation (not IP addresses!) and your existing web traffic to build a direct mail list of highly qualified addresses on the fly. http://boost.epicplayground.com/ I'd love your feedback.

Nov 08, 2014 12:37 PM
#6