Imagine this scenario, you and expresscopy.com have partnered and just created an amazing looking postcard with beautiful images and has the “curb appeal” that we all look for. You have a clear call-to-action, a great offer and a headline that would make Madison Avenue proud. The only thing left do is to send the postcard out the door. Sounds like an easy thing to do, right? That’s not always the case. Developing a strong list is essential to any successful postcard campaign. Below are some pointers to help you make sure you are reaching the right people. As always, expresscopy.com offers a free marketing consult to help you through the process as well.
The first questions you should ask yourself before you start any marketing campaign is, “Who is my target audience and what does my customer profile look like”? Any marketing campaign will be doomed from the start if these questions aren’t addressed.
Find your target audience by researching demographics such as: location, age, gender, income, homeowner/renter, etc. These are all factors in determining the customers who are the most likely to be buying or selling in your market. You know your market better than anyone. Having the customer data to support your expertise will make you even more lethal in your sales. But remember, neighborhoods, especially in urban areas, are constantly changing so it is important to continue to ask yourself who your customer is and who could be a new prospect.
Expresscopy.com will help you explore all of your list options and will actually provide the list for free. The most common lists our customers use are the following:
Sphere of Influence- This one is the easiest. Always keep up with this list and make sure you have current information about each of your customers. These people already trust your market knowledge and will hopefully be repeat customers when they are looking at buying and selling in the future.
Targeted Mailing List- This list allows you to target very specific audiences. Target by age, gender, income, homeowner/renter, buying habits, children present, etc. This type of list maximizes efficiency because it allows you to mail specifically to your audience and not waste postage and printing on postcards that would go to people who are not interested. Team up with expresscopy.com to make sure that you aren’t missing an opportunity to use a targeted postcard campaign to build your client base.
Be sure to track your results and ask customers how they heard about your company. Not every mailing is an immediate success, but the data you get from them and what you learn always is. It often takes multiple mailings to come up with a formula and design that gets positive results. Done correctly, direct mail postcard marketing is an excellent way to grow your profile and business. Just remember to target the right people and repeat, repeat, and repeat.
Expresscopy.com is here to help you have a successful postcard campaign. Call, click, or chat us! We want to earn your business and help you reach your marketing goals! We’d like to give you 95% off your first order. Yep, you read that right. Get 500 postcards for just $10. Just click here and use promo code ACTIVE1404