"Who Is The Specialist In Tulsa?" By Kasia Olek

I went on several listing appointments this week in Broken Arrow and heard some interesting feedback. “We love our agent. She was so great at finding us a house but we were frustrated with her ‘just listing’ ours.” It was obvious that selling was not what the agent loved or was the best at. Hmm.

I heard this multiple times, so at my open house this weekend in Jenks, I thought I would do a mini survey - during our guided conversations, this is the feedback I have heard from the consumer when asked: “...Is this true for you and have you experienced this in our Tulsa market?” 4 out of 5 said ‘yes’ and further enforced that they would happily refer their buying friends to whom they had used before but not listings. WHAT? 

I interpreted this as now, in the industry of real estate, the consumer is looking for specialist. So, I pulled out my phone and showed them the advertising for our new listing and open houses from our Facebook page and asked them what they thought; these were not clients I was already working with, so I figured they would be honest. I then explained the Aussie Team's structure and my role as the specialist on the team, with Misty as our exclusive  Buyers Agent, Brett our Executive Office Manager, and Me, the listing Specialist and CEO of the team. I asked them how comfortable they would be using a specialist as they transitioned through the selling and buying process, and 5/5 said they would prefer it. WOW. 

The intention of the Aussie Team is to provide a higher level of customer service and serve more families every year than what any individual agent could possibly do. It's been said that the hardest working person in real estate is the individual agent - because they depend solely on their natural entrepreneurial ability, have no support, and are capped at helping 24 to 40 families a year. I know this because I did my business before the team this way for more than a decade. In my best year, I helped 43 families. Yet, I paid the price: working 100+ hours a week at the expenses of my relationship.

Don't get me wrong, though! I absolutely love real estate and I adore our clients - especially since that decade gave us the best reward of experience in negotiating, overcoming obstacles during inspections, repairs, showing, listing and selling in different era’s of construction, schools districts and types of properties. And like always, at the end of each year, it always came down to helping people. 

At the end of each year I couldn't help but ask how I could help more people have an amazing real estate experience. The answer was in the question; I had to find the people that had the same goal, who would use what they knew and what they were the best at to help others, with real estate specifically in mind. I needed to form a team of specialists.