This is Part 3 in my series on maximizing the use of your marketing videos. Much of the information in this series is also available in the form of video tutorials on the HouseLens website.
Today, I’m focusing on Facebook. Posting marketing videos to Facebook is a great idea—after YouTube, Facebook is the most popular video platform on the Internet. But keep one thing in mind: Facebook followers want to see a variety of content. It’s OK if you post a video every day, but make sure you vary the subject matter. For instance, share a mix of listing videos, community videos, and educational videos about the home-buying process or home improvement.
When posting a video to Facebook, you have two options: linking and uploading. Linking is the easiest and quickest option, so I’ll cover that first. You can link to a video if you’ve already uploaded it to YouTube. First, go to the video’s page on YouTube and click the Share option.
Copy the Share code that appears in the box. You’ll use this on Facebook.
Now go to your Facebook page and type a status update, then paste in the code you copied from YouTube. (Don’t just paste the code without typing anything – it’s important to introduce your video in some way.)
If you want to get really clever, incorporate keywords to help with SEO. For instance, include the phrase “real estate” or the name of the city where the video was filmed.
Your video will “embed” in your status update. This means it will become an organic part of your post and will auto-play in your followers’ news feeds.
Now click Post, and your video is live!
Now let’s look at uploading video to Facebook. The advantage of this option is that you can enter more information along with your video, which will boost your video’s SEO (the likelihood that someone will find it when they’re searching the Internet).
To upload a video to your Facebook page, go to your Home screen and click Photos.
Click Add Video.
The upload screen will appear. Click Choose File and select the appropriate video from your computer.
Now you’re back at the upload screen. Use the boxes provided to give your video a title and a description. As with the status update, you can get clever and incorporate SEO-friendly keywords to make your video easier to find. If the video is connected with a popular location (e.g., a hot neighborhood or popular restaurant), filling out the Location field will help with SEO and boost views.
Once you’ve completed the upload box, click Post. Facebook will now process your video.
Depending on the length of your video and the size of the file, processing may take anywhere from a few seconds to an hour. When processing is complete, Facebook will send you a notification.
You don’t have to do anything with this notification, but you can click it if you want to see your video in final form.
Facebook will also automatically create a post with your video, so your followers will see it in their timelines.
Next time, I’ll cover sharing video on Twitter. Until then, keep posting!