As I sit here, we woke up this morning to a sparkling, winterland collage of snow and ice everywhere. With over 100,000 homes without electricity and many streets covered in snow and ice underneath, it's best to stay put inside and call some clients today, who are probably at home too.
We all, from time to time, go through peaks and valleys. That's the way normal business cycles go.
BUT the secret to more success is to shorten the valleys by being aware during the rise to the peak that you have to keep doing what got you there.
Don't stop prospecting or stop asking for referrals!
Have you reviewed your business plan for this year? As we're in the middle of the first quarter, are the business strategies that you've successfully used in the past still working in today's market? If not, you may need to look at other target markets to go after.
When is the last time you went to a real estate convention? Have you recently attended a company or NAR convention? If not, find a convention or real estate training conference to attend and open up your mind to find out what's working for the most successful agents around the country today.
Some conferences to consider are:
* Howard Brinton's StarPower Conference in San Francisco, CA this summer http://www.gostarpower.com/
* NAR Convention
* CRS convention
* 2-3 day state and local conferences - go outside your area to Chicago, Atlanta, Los Angeles or anywhere in the country. The idea here is to get some fresh ideas or re-start some old ones that worked before, but you stopped doing them when you got too busy. It's also a great way to meet other agents outside of your market, who may be able to refer business to you.
Technology is causing major changes in how your businesses will be run in the near future. See how agents in other parts of the country are adapting to the new changes. Combine a conference with visiting an old friend or a relative or family member you haven't seen in a long time by going to the internet and find a real estate conference or seminar near them. I'd recommend going to at least 2 conferences per year. They don't have to be the biggest and most expensive ones either. You'll even build relationships with agents from other parts of the country and swap referrals. By attending a smaller conference, you will probably be the only person from your area there and that's great for referrals.