The Buyer's Have Spoken But Are Realtors® Listening?

By
Real Estate Agent with Integrity Real Estate Group

Buyer's Expectations When House Hunting

This quote is from the 2014 Profile of Buyers and Sellers published by the National Association of Realtors®.  In addition to starting their search on-line 83% stated that photos were very important when searching for a home.

It begs the question, why do we still see so many photos of open toilet lids, fuzzy dark rooms and close-ups of kitchen counters?  As Realtors® we have 100% control over how our clients home look on-line. In my area professional photographers will take unlimited photos in a photo shoot.  Most of them charge by the size of the home but you can get a home up to 7000 square feet completed for around $350.  

A random search in our MLS of homes listed for over $1,000,000 out of 25 homes only 12 of them had professional photos done.  Since we are handling one of the largest single financial transactions our sellers will likely do the cost of making their home one that stands out to buyers seems to be a small one. 

If you are selling a home in Northern Virginia give Cindy Jones and Integrity Real Estate a call at 703-346-2213.  We'll make sure your home gets the star treatment it deserves when it's listed for sale.

 

 

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                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

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Integrity Real Estate Group
 
Real People*Real Life*Real Estate

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ed Macias 07/09/2015 04:47 AM
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Troy it's hard to imagine why a seller, especially of a luxury home, would think iPhone photos are acceptable marketing.

Nov 06, 2014 07:46 AM #5
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

The Eastside Real Estate Team I have a professional leve camera and wide angle lens.  I still higher a photographer for my listings as I know they can still do more with the images than I have the time to do.

Nov 06, 2014 07:47 AM #6
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Yolanda-it's an unknown how many homes are passed by due to poor photos.  But I'm sure a few sit longer than they would otherwise.

Nov 06, 2014 07:49 AM #7
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Tammy I suppose we shouldn't be surprised but with the internet being the 1st stop for the majority of buyers, how a home looks on-line is critcal.

Nov 06, 2014 07:52 AM #8
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Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Cindy, Tammie and I always talk about the photos in the MLS being the first showing. I don't understand how some sellers don't demand a high quality product. Maybe they don't bother to see the listing?

Nov 06, 2014 07:59 AM #9
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Tom I can only speak for my sellers but they are checking the MLS and other on-line locations to see what is going on.

Nov 06, 2014 08:04 AM #10
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Never ceases to amaze me when agents really make very little effort with photographs.  As you point out, if they can't do it themselves, there are professionals who will do it for you.

Nov 06, 2014 09:08 AM #11
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Bette Gottwald
UNITED REAL ESTATE | Central PA - Mechanicsburg, PA
"Bet"on Central PA Real Estate!

Cindy, The photos are the first stop for the potential buyer, and this is where the first impression is made.  Two years ago, I picked up an expired listing where the agent had used his cell phone to take the photos, can you imagine that?

Nov 06, 2014 09:15 AM #12
Rainmaker
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Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Photos are everything... choose them wisely!

have a great night

Rob

Nov 06, 2014 09:30 AM #13
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

In our area, some agents are so anxious to get the listing loaded, that they will put it in the system with no photos and then 2 days after the photos are up, many of them are out of focus or just in poor taste. Their clients are behind before they even get started

Nov 06, 2014 09:38 AM #14
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Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

This is a pet peeve of mine. In our area, it only costs $99 to get 50 professional photos. That includes a branded virtual tour and youtube slide show. There isn't a better place to spend marketing dollars but I see sellers hire agents all the time who don't do this for them.

Nov 06, 2014 12:38 PM #15
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Chris Ann there are plenty of free editing tools to at least make the photo light enough to see what a room looks like.  

Nov 07, 2014 12:48 AM #16
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Bette-I've seen $1Million plus listings with photos taken with a cell phone.  UGH.

Nov 07, 2014 12:49 AM #17
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Rob-absolutely.

Nov 07, 2014 12:49 AM #18
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Ed-seems in the digital age there is no reason for photos not to be there when the property is listed.

Nov 07, 2014 12:51 AM #19
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Tammie that's an amazing price.  Absolutely no way a Realtor® shouldn't be hiring a professional at that price.

Nov 07, 2014 12:52 AM #20
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Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Like the saying goes "A picture is worth a thousand words." It a wonder that many agents don't show the property in the best light by having great photos.

Nov 07, 2014 11:25 PM #21
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Cindy, it's inexcusable in this day and age to have crummy photos, whether a home is modestly priced or mansion market.  There are many good, relatively inexpensive cameras out there with wide angle lenses for agents who don't want to hire a professional. 

Nov 12, 2014 02:22 AM #22
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Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Cindy - I pay for professional pictures even when I know it's not necessary. When would it not be necessary, when I put a coming soon sign in the yard and it's sold before the photographer can take the pictures.

It's a luxury that we have here in Nashville to have not one, but two companies that compete for the business of real estate photography

Nov 23, 2014 12:21 AM #23
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Cindy,

Professional photos reflect on the listing agent's ability to market a home well.  Some people are so into DYI, that can't see the difference.  A

Nov 23, 2014 01:12 AM #24
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