How Can an Open House Help Sell my Glenbrooke Townhome?

Real Estate Agent with Coldwell Banker Realty

How Can an Open House Help Sell my Glenbrooke Townhome?


The subject of whether open houses are still beneficial to home sellers is controversial. Some think that with new marketing tools and techniques available online, open houses have become less important in today's marketplace. On the other hand, there are still many real estate agents who attest to its effectiveness in attracting interested buyers and apply this practice.

Know the advantages of having an open house in selling your Glenbrooke townhome.

If you’re thinking of whether or not to hold an open house to help sell your Glenbrooke townhome in Bridgewater NJ, read on for the pros and cons of this marketing tool, as well as tips for getting the most out of it.


The Pros

One major advantage of having an open house is that you make it more convenient for potential buyers to look at your home. It creates a situation where buyers can go visit you at their leisure during a specified time without scheduling an appointment with your agent.


Syndicated listings in the Internet make a wonderful marketing tool, however, buyers won’t get the right feel of the home and the neighborhood just by looking at photos from the MLS or watching a virtual tour. A home may look good in the photos but to fully appreciate its fine features and amenities, they must see it for themselves. 


The more visits from interested buyers your Glenbrooke townhome get, the faster your townhome will sell. Although, it is not a guarantee that you will always get the right buyer from an open house, the increased foot traffic and feedback (from visitors) you will surely help.


The Cons

Probably the major drawback of having an open house is attracting a large number of lookers who aren’t really intending to buy your home. You’ll get neighbors and browsers who are trying to see how much they should sell their own places for or simply curious about your home’s interior. Then, there’s the security risk. As you open your doors to strangers, it is important not only to secure valuables and prescriptions but to put away pictures and anything that can give away personal information. Also, carefully give your agent instructions on how to properly secure your home.


The Alternatives

Instead of having an open house,  you can opt for private showings or brokers’ tour. In the latter, your listing agent will show your home to other local agents instead of showing it directly to potential buyers. These agents will see if your home fits the criteria of their clients and pass the information to them.


The decision of whether to have an open house or not largely depends if you’re comfortable with it or not. Work with your listing agent, and see what the best course of action is for YOU. Remember, there are many ways to market a home - an open house is just one of them.


For more information on beautiful Glenbrooke townhomes in Bridgewater NJ, please visit


For fast, stress-free, and smooth home selling and buying transactions, or for any real-estate related concerns, call me, Michael Downer at (732) 302-1771. As one of the best real estate agents in Bridgewater NJ, let me help you sell your home or find the one that suits you perfectly.


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Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Michael - you've listed good tips and valid pros and cons about open houses. In my area, they work very well. It's not unusual for someone to see the signs, stop by, and fall in love with the house and become the buyer. Sometimes the criteria is different from what they thought they wanted, and without the open, they never would have seen it.

Nov 10, 2014 11:02 PM #1
Waynette Hoover Araj
Keller Williams Realty - Asheboro, NC
Connecting your Dreams with the Right Real Estate

You've discussed the pros and cons of holding an open house really well. Great article, Michael! 

Nov 18, 2014 09:29 PM #2
Petra Norris
Lakeland Real Estate Group, Inc. - Lakeland, FL
Realtor, Lakeland FL Homes for Sale

Great article. Real estate agents should be using every possible marketing strategy to help sell their client's home. 

Nov 20, 2014 06:14 AM #3
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